The Unmanageable Consumer: Contemporary Consumption and its Fragmentation

The Unmanageable Consumer: Contemporary Consumption and its Fragmentation

by Yiannis Gabriel, Tim Lang
     
 

ISBN-10: 080397745X

ISBN-13: 9780803977457

Pub. Date: 11/14/1995

Publisher: SAGE Publications

Consumption and concepts of the consumer sit at the centre of numerous current debates - academic, political and environmental. This highly readable and stimulating book - a tour-de-force in the breadth of its coverage and analysis - shows how different traditions of thought have constructed different representations of the consumer. Each of these has its

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Overview

Consumption and concepts of the consumer sit at the centre of numerous current debates - academic, political and environmental. This highly readable and stimulating book - a tour-de-force in the breadth of its coverage and analysis - shows how different traditions of thought have constructed different representations of the consumer. Each of these has its own coherence but rarely addresses alternative positions. A key concern of the authors is to identify, disentangle and juxtapose approaches to contemporary consumption which are seldom found in a single text.

Yiannis Gabriel and Tim Lang present a number of distinctive portraits of the consumer - as Chooser; as Communicator; as Identity-seeker; as Explorer; as Hedo

Product Details

ISBN-13:
9780803977457
Publisher:
SAGE Publications
Publication date:
11/14/1995
Edition description:
Older Edition
Pages:
224
Product dimensions:
6.14(w) x 9.21(h) x (d)

Table of Contents

Introduction
The Faces of the Consumer
The Emergence of Contemporary Consumerism
The Consumer as Chooser
The Consumer as Communicator
The Consumer as Explorer
The Consumer as Identity-Seeker
The Consumer
Hedonist or Artist?
The Consumer as Victim
The Consumer as Rebel
The Consumer as Activist
The Consumer as Citizen
The Vanishing Consumer?

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