The Unofficial Guide to Marketing Your Small Businessby Marcia Layton Turner
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing.
Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Meet the Author
MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She serves as the small business expert for Small Business Advantage, hosted at the BusinessWeek website. She has written for and been featured in such publications as Money, Entrepreneur, USA Weekend, and Black Enterprise, and she is the author of several books, including Kmart's Ten Deadly Sins, Emeril! Inside the Amazing Success of Today's Most Popular Chef, and, most recently, The Unofficial Guide to Starting a Small Business, Second Edition.
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Most Helpful Customer Reviews
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This book, by it's nature, is generic, but is still very helpful. It is especially good for a new business and for a small business that has not been very successful at marketing. Ms. Turner provides a lot of detail for planning and execution and she shows why planning is absolutely necessary. Her book provides a good preliminary understanding of marketing concepts and principals. It would be an excellent companion to a niche marketing resource. As a consultant, author and trainer for women and minority owned businesses I continually try to stress that research is essential to the marketing, and ultimately overall, success of a small business; so I applaud Ms. Turner for emphasizing and explaining this fact. She also shows how targeting ones marketing efforts brings higher payoff. I have always felt that marketing is all about angles -- finding the right one and using it effectively; this book provides a lot of help in finding and using a good marketing angle.