Unofficial Guide to Starting a Business Online

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Overview

The inside scoop... for when you want more than the official line!

If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with ...

See more details below
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More About This Book

Overview

The inside scoop... for when you want more than the official line!

If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with:

Vital Information on choosing a unique product or service and targeting a specific niche market

Insider Secrets from entrepreneurs who have launched successful online businesses

Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website

Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals

The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon

Handy Checklists to help you create and operate your online business

Product Details

  • ISBN-13: 9780028633404
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/1/1999
  • Edition number: 1
  • Pages: 448
  • Series: Unofficial Guides Series, #116
  • Product dimensions: 5.26 (w) x 8.21 (h) x 1.20 (d)

Meet the Author

JASON R. RICH is the author of nearly thirty books and numerous articles on career-related issues, technology, e-commerce, entertainment, and travel. He authored the first edition of The Unofficial Guide to Starting a Business Online (Wiley), which appeared on the Wall Street Journal bestseller list.

Table of Contents

1 Making the right business choices 1
2 Laying the groundwork for your online business 27
3 Your online biz's finances 49
4 Planning your site 73
5 Selecting and registering your domain name 123
6 Selecting your host : the ins and outs of ISPs 141
7 Expanding your existing business into cyberspace 157
8 Fine-tuning your business before going online 173
9 Generating revenues from your site 195
10 Promotion is the key to success 215
11 Search-engine optimization and search marketing made easy 247
12 Making your site look and sound great 271
13 Analyzing your site 293
14 Doing business the eBay way 305
15 E-commerce industry experts share their knowledge and secrets 325
16 Successful e-commerce entrepreneurs speak out 357

Customer Reviews

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Sort by: Showing 1 Customer Review

  • Anonymous

    Posted April 21, 2000

    Useful For The Beginner

    This is a useful book for someone who is thinking about starting an online business. The book gives a good overview of e-commerce. I liked the margin notes. The resource guide at the back of the book listing all the websites referred to in the book is useful. I found the chapter with interviews of sccessful e-commerce merchants to be the most interesting. I recommend this book to anyone wanting to start a business on the web. The experienced e-commerce entrepreneur, however, will find this guide too elementary. As an 'Unofficial Guide,' the book purports to give the inside scoop. I found nothing that I hadn't already read elsewhere. This volume is a solid beginner's guide and reference but don't expect to learn any secrets that will put you ahead of the many other businesspeople flocking to the internet.

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