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Unruined: Defeating Corporate Crises
     

Unruined: Defeating Corporate Crises

by Stuart Hirsch
 
In his thought-provoking new book, UNRUINED: Defeating Corporate Crises, writer Stuart Hirsch demonstrates why every business should prepare and implement a crisis plan.

Using actual case studies, Hirsch demonstrates how to spot an impending crisis as well how to stop crises before they develop.

Areas covered include:
• Crisis Prone

Overview

In his thought-provoking new book, UNRUINED: Defeating Corporate Crises, writer Stuart Hirsch demonstrates why every business should prepare and implement a crisis plan.

Using actual case studies, Hirsch demonstrates how to spot an impending crisis as well how to stop crises before they develop.

Areas covered include:
• Crisis Prone or Prepared;
• Scent of a Crisis;
• Communicating in a Crisis;
• Combating Rumors;
• Crises and Celebrities; and
• Is It Possible to Over-React to a Crisis?

Corner Office Books are concise guides offering busy executives fact-filled, thought-provoking degustation on a variety of important topics.

Rather than asking the reader to invest time and money in an exhaustive treatise, Corner Office titles provide sufficient information to get a business leader thinking and in motion. We frame the argument and lay the foundation for a more in-depth research when that is desired.

Corner Office Books are e-books for business executives on-the-move. We hope that you find that every title brings value to your business.

Product Details

BN ID:
2940012926074
Publisher:
Corner Office Books
Publication date:
05/29/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
154 KB

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