Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

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More About This Book

Overview

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.

Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.

Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

Editorial Reviews

BusinessWeek
Zook provides solid...ground-breaking, advice for finding the strengths that lie dormant within a company.
The Economist
Good ideas about how companies can squeeze their core businesses for all they are worth.
More Reviews (3) Fewer Reviews
The Financial Times
Based on a thorough analysis of a rich set of data, and supported by extended interviews with and studies of a range of corporations . . .
The Los Angeles Times
Unearthing and redeploying assets is not a quick-fix solution...Transformation takes place in stages, like the gradual growth from childhood to adulthood. [I]t is not necessarily the strongest but the most adaptable that will survive.
The Wall Street Journal
Often executives miss the best option for growth even though it is right in the company's own backyard.

Product Details

  • ISBN-13: 9781422103661
  • Publisher: Harvard Business Review Press
  • Publication date: 5/3/2007
  • Pages: 190
  • Sales rank: 647,232
  • Product dimensions: 6.40 (w) x 9.20 (h) x 0.90 (d)

Table of Contents


Acknowledgments     vii
Introduction     xi
Unsustainable to Unstoppable     1
When to Redefine the Core     27
Undervalued Business Platforms     61
Untapped Customer Insights     85
Underutilized Capabilities     117
Managing Through the Growth Cycle     151
Appendix     166
Notes     173
Bibliography     177
Index     183
About the Author     189

Customer Reviews

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Sort by: Showing 1 Customer Review

  • Anonymous

    Posted November 8, 2007

    A guide to using assets you have but can¿t see.

    This is the concluding volume in Chris Zook¿s trilogy on the business core. The previous two books focused on supporting, exploiting and expanding your current core, whereas this book shows what you can do when your current core falters. Zook points out the high risks of defending your core until your company dies, or of jumping to the next new thing and getting it wrong. Then he shows you how to find and exploit your hidden assets. He uses many examples to illustrate his points in a compelling way. The approach is action-oriented and he provides many good questions to ask, lists to use in working things through, and some useful charts and graphs (but not too many). We recommend this book if you are thinking of taking on such a project: It will whet your appetite and motivate your team for what you are going to do. However, before you undertake something this complex and risky, you may want to enlist somebody like Zook who has the expertise to help you.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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