Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care / Edition 1

by Bea Northcott, Janette Helm

Overview

An AHA Press/Jossey-Bass Resource

Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

Product Details

ISBN-13:	9780787955373
Publisher:	Wiley
Publication date:	04/11/2000
Series:	J-B AHA Press , #41
Pages:	240
Product dimensions:	6.30(w) x 9.17(h) x 0.87(d)

About the Author

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana.

JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.

Editorial Reviews

A health care and organizational consultant explain how to align the attainment and loyalty of employees with customer retention through shared organizational values, vision, and mission. Intended for health care CEOs; board members; senior-level managers; directors of human resources, marketing, public relations, and planning; and trainers and developers. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

"All executives should know instinctively that the organization's employees represent the single most effective marketing vehicle. However, most don't utilize this fact to their benefit. Untapped Options is of considerable value in refocusing on the importance of quality environments and satisfied employees in meeting organizational goals and developing a successful business." —Reginald M. Ballantyne III, president, PMH Health Resources, Inc., and past chairman, American Hospital Association

"This book pushes each of us to remove the traditional lenses that we use to view our organizational structures. Providing the ultimate paradigm shift, it challenges us to think, act, and structure our areas of expertise in fundamentally different ways to maximize synergy." —Bob Riney, vice president, human resources and organizational effectiveness, Henry Ford Health System

"The authors make a convincing case for merging two previously unrelated departments into one. In these days of low unemployment, your organization's future may depAnd on utilizing this creative approach to management. Read it and prepare to have your mindset changed." —Sheila Ridner, chief executive officer, First Hospital Corporation

"Must reading by boards, medical staff leaders, executive and mid-level management, and staff who want to change their organization to better serve their medical staff and their patients. . . . [This book] describes how to make integrated change-the right change for the right reasons at the right time." —Steven K. Ellson, former HRD professional in Indiana

From the Publisher