Untapped Options: Building Links Between Marketing and Human Resources to Achieve Organizational Goals in Health Care / Edition 1

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More About This Textbook

Overview

An AHA Press/Jossey-Bass Resource

Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.

The book contains no figures.

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Editorial Reviews

Booknews
A health care and organizational consultant explain how to align the attainment and loyalty of employees with customer retention through shared organizational values, vision, and mission. Intended for health care CEOs; board members; senior-level managers; directors of human resources, marketing, public relations, and planning; and trainers and developers. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780787955373
  • Publisher: Wiley
  • Publication date: 3/28/2000
  • Series: J-B AHA Press Series , #41
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 0.69 (w) x 6.00 (h) x 9.00 (d)

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