Unveiling Bleisure Travelers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics

by Pooja Kansra (Editor), Tanveer Kajla (Editor), Nripendra Singh (Editor)

Overview

The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.

The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.

The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Product Details

ISBN-13:	9781836621072
Publisher:	Emerald Publishing Limited
Publication date:	11/17/2025
Series:	Advances in Digital Technology and Data-Driven Business Practices
Pages:	432
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

Pooja Kansra is a Professor of Economics at Mittal School of Business, Lovely Professional University, Phagwara, Punjab (India). She has teaching experience of fourteen years. Her areas of research include health economics, labor economics, gender economics, insurance and informal sector.

Tanveer Kajla is an engineering graduate with doctorate in Tourism Analytics, and is Assistant Professor at NALSAR University of Law, Hyderabad, India.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University.

Table of Contents

Chapter 1. From Work to Wanderlust: Delineating the Role of Emotional States in Bleisure Travel; Satinder Kumar, Dipti Malhotra, and Garima Kathuria
Chapter 2. Bleisure Tourism in Kazakhstan: Exploring the Motivations, Experiences, and Cultural Perceptions of Chinese and Russian Travelers; Liza Rybina, Tongxin Yu, and Sahil Raj
Chapter 3. Measuring the Suitability of India as a Bleisure Travel Destination: Understanding the Macroeconomic and Bleisure Traveler Experience Factors; Khyati Manchanda, Nidhi Bhatia, and Biswajita Parida
Chapter 4. Role of Social Media Information and Metrics in Bleisure Travellers' Decision-Making for Travel and Hotels: An Analytical Perspective; Arjun Mittal, Arun Mittal, Deen Dayal Chaturvedi, Priyank Kumar Singh, and Ravinder Rena
Chapter 5. Killing Two Birds with One Stone: Systematic Review on Elevating Bleisure Travel through Big Data Insights; Sugandh Arora and Anna Masłoń-Oracz
Chapter 6. Optimizing Destinations for the Bleisure Traveler: Challenges and Opportunities; S.V. Pradeepa, Bina Sarkar, Prabha Singh, and Shibaprasad Mohanty
Chapter 7. Bleisure in Kerala: Merging Wellness, Medical Value Travel and Tourism in God’s Own Country; Nabanita Choudhury, Riya Ghosh, Sumit Oberoi, and Firdous Ahmed Malik
Chapter 8. Enhancing the Bleisure Traveler Experiences through Personalized and Innovative Services; Vineeta Kumari, Amjad Imam Ansari, Amrik Singh, and Vipin Singh
Chapter 9. Leveraging Big Data for Tourism Management: Designing and Implementing an Integrated Information System; Ravinder Kaur and Chandni Rani
Chapter 10. The Recent Innovations in Technologies to Facilitate Bleisure Travel; Narinder Kaur, Shamily Jaggi, Arvind Kumar, and Shivani Arora
Chapter 11. Adaptive Learning and Collaborative Opportunity: A Case Study Project of Hospitality and Tourism Students in a Sustainable Tourism Resort; Ruth Sabina Francis, Sumitha Anantharajah, Tengku Murad Tengku Mokhtar, Amrik Singh, and Kalpana Das Sawdesh Ranjan Dash
Chapter 12. From Business to Leisure: The Rise and Impact of Bleisure Tourism; Parveen Kumar and Chandan Gupta
Chapter 13. Harnessing Social Media Analytics for Bleisure Tourism: A Literature-Based Exploration; Chandrima Chatterjee
Chapter 14. Blending Work and Fun: Extracting the Bleisure Experiences from Indian Heritage Hotels; Vinay Chittiprolu and Sourya Rongala
Chapter 15. The Bleisure Boom: Examining the Dynamics of Blended Travel Experiences in the Indian Context; Yashodhan Karulkar, Ayush Trivedi, Himeet Agrawal, Jensy Aya, and Mahendra Parihar
Chapter 16. Cultural and Social Dynamics in Bleisure: A Case Study; Shyam Sunder Agrawal, Chandni Keswani, and Suraj Kumar Mukti
Chapter 17. Leveraging the Applications of Value Co-creation in Bleisure Travel: Insights from Select Case Studies and Pedagogical Approach; Rashmita Sharma, Pawan Kumar, and Vipin Nadda
Chapter 18. Exploring Global Demand for Medical Tourism in India: The Intersection Between Bleisure and Wellness Tourism with Big Data Analytics; Amiya Abdul Khadar, Pooja Kansra, and Ergunova Olga Titovna
Chapter 19. Big data and Bleisure: Transforming India's Tourism Landscape by 2047; Pavneet Kaur and Binod Kumar Rajak
Chapter 20. Exploring the Potential of Big Data Analytics in Enhancing Tourism in Ladakh: Perspectives of Tourism Business Operators; Stanzin Padma, Tawheed Nabi, and Utkarsh Gupta
Chapter 21. Safeguarding Women During Bleisure Travels: Content Analysis of Sexual Harassment Cases; Preety Anand and Abhishek Raj
Chapter 22. Enhancing Bleisure Tourism: The Role of Social Customer Engagement and Big Data in Shaping Travel Trends; Tanusree Chakraborty, Daisy Gohain, and Sharada VS