Update Edition Mass Media in a Changing World / Edition 3

Update Edition Mass Media in a Changing World / Edition 3

by George Rodman
     
 

Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they

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Overview

Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.

Product Details

ISBN-13:
9780077291105
Publisher:
McGraw-Hill Higher Education
Publication date:
01/16/2010
Edition description:
Older Edition
Pages:
544
Product dimensions:
8.50(w) x 10.80(h) x 0.90(d)

Table of Contents

PART 1: OVERVIEW

Chapter 1: Introduction: Media in a Changing World

Chapter 2: Media Impact: Mass Communication Research and Effects
PART 2: THE PRINT INDUSTRIES

Chapter 3: Books: The Durable Medium

Chapter 4: Newspapers: Where Journalism Begins

Chapter 5: Magazines: The First of the Specialized Media
PART 3: THE ELECTRONIC INDUSTRIES

Chapter 6: Movies: Magic from the Dream Factory

Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars

Chapter 8: Radio: The Hits Keep Coming

Chapter 9: Television: Reflecting and Affecting Society

Chapter 10: The Internet: Convergence in a Networked World
PART 4: INFORMATION AND PERSUASION INDUSTRIES

Chapter 11: Electronic Journalism: News in the Age of Entertainment

Chapter 12: Public Relations: The Image Industry

Chapter 13: Advertising: The Media Support Industry
PART 5: MEDIA LAW AND ETHICS

Chapter 14: Media Law: Understanding Freedom of Expression

Chapter 15: Media Ethics: Understanding Media Morality

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