Upstart Guide Owning and Managing a Restaurant

Overview

You can become a part of the great restaurant love affair! Did you know that more than one-third of all American meals consumed are eaten away from home?

If you dream of carving out your share of the $250 billion food service industry, there is no better place to start than by using these step-by-step ...
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Overview

You can become a part of the great restaurant love affair! Did you know that more than one-third of all American meals consumed are eaten away from home?

If you dream of carving out your share of the $250 billion food service industry, there is no better place to start than by using these step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator, Roy S. Alonzo.

You'll come out miles ahead of the competition when you:
* Know all the basics to smart start-up.
* Learn the secrets to writing a winning restaurant business plan.
* Develop menus that sell to your target audience.
* Create front-of-house ambience and back-of-house efficiencies.
* Understand how to operate more profitably.
* Take full advantage of marketing opportunities to grow your restaurant business.

Whether opening a restaurant is your great dream or today's reality, The Upstart Guide to Owning and Managing a Restaurant will give you the industry insights as well as the practical nuts-and-bolts information you need to get started.

About THe Author:
Roy S. Alonzo is a professor of food service management at the University of New Hampshire and a food and beverage consultant. He is the author of The Upstart Guide to Owning and Managing a Bar or Tavern. He has also been a partner and general manager of a full-service restaurant, has supervised a faculty club and a campus restaurant, and is active in hospitality industry organizations.
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Product Details

  • ISBN-13: 9780936894898
  • Publisher: Kaplan Publishing
  • Publication date: 10/1/1995
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.49 (d)

Meet the Author

Roy S. Alonzo has taught restaurant and beverage management courses at the University of New Hampshire, where he also supervised a licensed faculty club. Prior to teaching, he was a partner and general manager of a large restaurant and lounge. He founded the Master Bartender School, in New Hampshire, which has trained thousands of professional bartenders since 1980, and is a certified alcohol responsibility trainer.

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Table of Contents

Preface
Acknowledgments
1 The Restaurant Business 1
2 Start-Up Requirements 13
3 Strategy for Success 25
4 Planning To Be Profitable 46
5 Developing Menus That Sell 56
6 The Front of the House 72
7 The Back of the House 86
8 Operating Profitably 97
9 Managing Your Personnel 120
10 Maintaining Financial Control 133
11 Restaurant Marketing 146
12 Sanitation, Safety and Responsibility 172
13 If You Succeed - What Next? 183
Appendix: Sample Business Plan and Loan Application for a Restaurant 187
Index 215
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  • Anonymous

    Posted April 27, 2000

    IT CAN ONLY HELP YOUR CHANCES

    I learned about this book from a SCORE counselor and I recommend it to anyone going into the business for the first time. It shows how to plan so that you can stay on top of things right from the beginning, and stand a better chance of making it. The business-plan chapter helps a lot and the examples are easy to understand. The checklists help to remember things to do and to watch out for. The book is filled with good information. For the small investment of time and money, it was worth it.

    Was this review helpful? Yes  No   Report this review
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