Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success / Edition 1

Hardcover (Print)
Buy Used
Buy Used from
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Hardcover)
  • All (25) from $1.99   
  • New (6) from $2.74   
  • Used (19) from $1.99   


They’re young, they’re brash,

they’re smart—and they’re

77-million strong.

Generation Y is creating startups at an

unprecedented rate, and their approach to

business is unlike anything you’ve seen.

The generation described by the media

as spoiled, entitled, even narcissistic, is proving

these notions false every day. Inspired

by the rock-star entrepreneurs of previous

generations and driven by a burning desire

to control their own destinies, GenY is rewriting

the entrepreneurial playbook one cool

startup at a time.

Inc. magazine writer Donna Fenn interviewed

more than 150 young CEOs to learn

what makes them tick. While upstarts are

motivated by similar aspirations of past

generations, their way of doing business is

radically different—and it’s changing the way

everyone must do business now.

Upstarts examines

and analyzes this entrepreneurial

revolution to reveal eight critical lessons every

entrepreneur and marketer must learn.

Fenn describes a generation of entrepreneurs

that is highly collaborative and team-oriented.

It’s quick and alert when it comes to

new technologies. It’s hell-bent on changing

the world. And it’s totally impatient with outmoded

business models.

The sooner you adapt to the new way of

business, the greater chance you have to

grow and profit in the years ahead. Upstarts

provides key insight into:

  • Building collaborative tribes
  • Deploying technology to your

    competitive advantage

  • Disrupting the status quo
  • Deconstructing the GenY market
  • Generating branding buzz
  • Adopting a social mission
  • Inventing the workplace of the future
  • Reinventing your company

Misreading GenY companies could be the

biggest business mistake you ever make. This

forward-looking book serves both as a headsup

to the far-reaching changes coming your

way and as a detailed guide to meeting the

resulting challenges.

The upstarts are here to stay. Are you?

Read More Show Less

Product Details

  • ISBN-13: 9780071601887
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 8/18/2009
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

Donna Fenn is the author of Alpha Dogs:

How Your Small Business Can Become a Leader

of the Pack and a contributing writer at Inc.

magazine. An expert on small business

trends and entrepreneurship for more than

20 years, she is also a community leader on, a featured expert on,

and a blogger on She lives in

Pelham, NY, with her husband, Guian Heintzen,

and is the proud mom of two GenYers. For more information, go to

Read More Show Less

Table of Contents

Introduction: The Upstarts are Coming!
Generation Y is creating an entrepreneurial revolution

Chapter One: Extreme Collaboration
The most collaborative generation in history uses cooperation to compete

Chapter Two: It’s All Geek to Me
Technology is the great enabler, and the best differentiator

Chapter Three: The Next Top Model
Status quo is a no go; alternative business models rule.

Chapter Four: Talkin’ ‘Bout My Generation
Insider market intelligence gives Upstarts a leg up

Chapter Five: Brand New World
Upstarts go where no brand has gone before

Chapter Six: Good Equals Great
Capitalism and social mission make a lovely couple

Chapter Seven: The Future of Work
Upstart companies are dynamic, flexible, demanding, meritocratic, fun, and participative

Chapter Eight: Morphing, Scaling, and Growing Up
How Upstarts companies evolve, grow, and raise the bar

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)