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The new 5th edition of this highly respected and long-running text builds and improves upon the successful structure, thought-provoking writing style and clear presentation of previous editions. Tracing urban social geography through its theoretical underpinnings to current debates, this new edition takes account of recent critical work while also presenting the foundations and development of the subject. It explicitly relates key issues to contemporary cultural and economic life in cities, producing coverage that is stimulating, relevant and engaging for students.
New to edition
This text will be essential reading for students of urban geography, social geography, planning, sociology and of key interest more broadly within human geography and the social sciences.
Paul Knox is University Distinguished Professor and Dean of the College of Architecture and Urban Studies at Virginia Tech. His recent books include Urbanization (Prentice Hall, 2005, with L. McCarthy) and The Geography of the World Economy (Routledge, 2003, with J. Agnew and L. McCarthy).
Steven Pinch is a Professor of Human Geography and Deputy Head of the School of Geography at the University of Southampton. His recent research has focused on the relationships between knowledge and competitive advantage in the British motor sport industry and has been published in Environment and Planning, Geoforum, Journal of Economic Geography and Regional Studies.
|About the Authors|
|1||An introduction to Internet marketing||3|
|2||Key Internet marketing concepts||32|
|3||How does the Internet work?||58|
|4||Finding information on the Internet||86|
|5||Internet marketing strategy||119|
|6||The internet marketing plan||151|
|7||Marketing channels, market structure and the internet||178|
|8||Creating and building the web site||205|
|9||Web site promotion||247|
|10||Relationship marketing using the Internet||290|
|11||Electronic commerce transactions||324|
|12||Maintaining the web site and measuring Internet marketing effectiveness||367|
|13||Business-to-consumer Internet marketing - The retail example||400|
|14||Business-to-business Internet marketing||425|
|15||The future of Internet marketing||448|