Urban Social Geography: An Introduction / Edition 4

Urban Social Geography: An Introduction / Edition 4

by Paul Knox, Steven Pinch
     
 

ISBN-10: 0582381193

ISBN-13: 9780582381193

Pub. Date: 10/12/2000

Publisher: Prentice Hall

A fully updated new edition of Urban Social Geography that takes account of recent developments in the field, but retains those elements of the book that serve as the basic elements of undergraduate courses. Additional chapters on gender, sexuality and disability enhance the appeal of the book, whilst the existing chapters are all revised to take account of new

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Overview

A fully updated new edition of Urban Social Geography that takes account of recent developments in the field, but retains those elements of the book that serve as the basic elements of undergraduate courses. Additional chapters on gender, sexuality and disability enhance the appeal of the book, whilst the existing chapters are all revised to take account of new work on issues such as identity, consumption and social polarization.

In recent years traditional spatial mapping approaches in geography have been subject to extensive critique. It has been argued that they perpetuate the idea of an objective neutral gaze upon cities which conceals a wide range of assumptions about urban life. This new edition will take account of this recent critical work whilst at the same time presenting some of the well-established approaches, so that the student can be well-informed about all the issues.

The result is a topical book that is clear and accessible for students. It has an open, questioning, non-dogmatic approach that attempts to engage students of all political persuasions.

Paul Knox is Professor of Urban Affairs and Planning at Virginia Tech; Steven Pinch is a Senior Lecturer in the Department of Geography, University of Southampton.

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Product Details

ISBN-13:
9780582381193
Publisher:
Prentice Hall
Publication date:
10/12/2000
Edition description:
Older Edition
Pages:
496
Product dimensions:
7.50(w) x 9.75(h) x 0.87(d)

Table of Contents

Preface
Acknowledgements
About the Authors
1An introduction to Internet marketing3
2Key Internet marketing concepts32
3How does the Internet work?58
4Finding information on the Internet86
5Internet marketing strategy119
6The internet marketing plan151
7Marketing channels, market structure and the internet178
8Creating and building the web site205
9Web site promotion247
10Relationship marketing using the Internet290
11Electronic commerce transactions324
12Maintaining the web site and measuring Internet marketing effectiveness367
13Business-to-consumer Internet marketing - The retail example400
14Business-to-business Internet marketing425
15The future of Internet marketing448
Glossary478
Subject index497
Name index506

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