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A fully updated new edition of Urban Social Geography that takes account of recent developments in the field, but retains those elements of the book that serve as the basic elements of undergraduate courses. Additional chapters on gender, sexuality and disability enhance the appeal of the book, whilst the existing chapters are all revised to take account of new work on issues such as identity, consumption and social polarization.
In recent years traditional spatial mapping approaches in geography have been subject to extensive critique. It has been argued that they perpetuate the idea of an objective neutral gaze upon cities which conceals a wide range of assumptions about urban life. This new edition will take account of this recent critical work whilst at the same time presenting some of the well-established approaches, so that the student can be well-informed about all the issues.
The result is a topical book that is clear and accessible for students. It has an open, questioning, non-dogmatic approach that attempts to engage students of all political persuasions.
Paul Knox is Professor of Urban Affairs and Planning at Virginia Tech; Steven Pinch is a Senior Lecturer in the Department of Geography, University of Southampton.
|About the Authors|
|1||An introduction to Internet marketing||3|
|2||Key Internet marketing concepts||32|
|3||How does the Internet work?||58|
|4||Finding information on the Internet||86|
|5||Internet marketing strategy||119|
|6||The internet marketing plan||151|
|7||Marketing channels, market structure and the internet||178|
|8||Creating and building the web site||205|
|9||Web site promotion||247|
|10||Relationship marketing using the Internet||290|
|11||Electronic commerce transactions||324|
|12||Maintaining the web site and measuring Internet marketing effectiveness||367|
|13||Business-to-consumer Internet marketing - The retail example||400|
|14||Business-to-business Internet marketing||425|
|15||The future of Internet marketing||448|