Urban Social Geography: An Introduction / Edition 4

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Overview

A fully updated new edition of Urban Social Geography that takes account of recent developments in the field, but retains those elements of the book that serve as the basic elements of undergraduate courses. Additional chapters on gender, sexuality and disability enhance the appeal of the book, whilst the existing chapters are all revised to take account of new work on issues such as identity, consumption and social polarization.

In recent years traditional spatial mapping approaches in geography have been subject to extensive critique. It has been argued that they perpetuate the idea of an objective neutral gaze upon cities which conceals a wide range of assumptions about urban life. This new edition will take account of this recent critical work whilst at the same time presenting some of the well-established approaches, so that the student can be well-informed about all the issues.

The result is a topical book that is clear and accessible for students. It has an open, questioning, non-dogmatic approach that attempts to engage students of all political persuasions.

Paul Knox is Professor of Urban Affairs and Planning at Virginia Tech; Steven Pinch is a Senior Lecturer in the Department of Geography, University of Southampton.

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Product Details

  • ISBN-13: 9780582381193
  • Publisher: Prentice Hall
  • Publication date: 10/12/2000
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 496
  • Product dimensions: 7.50 (w) x 9.75 (h) x 0.87 (d)

Meet the Author

PAUL KNOX is a University Distinguished Professor of Urban Affairs and Planning and Dean of the College of Architecture and Urban Studies at Virginia Tech; STEVEN PINCH is a Reader in the Department of Geography, University of Southampton.

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Table of Contents

Preface
Acknowledgements
About the Authors
1 An introduction to Internet marketing 3
2 Key Internet marketing concepts 32
3 How does the Internet work? 58
4 Finding information on the Internet 86
5 Internet marketing strategy 119
6 The internet marketing plan 151
7 Marketing channels, market structure and the internet 178
8 Creating and building the web site 205
9 Web site promotion 247
10 Relationship marketing using the Internet 290
11 Electronic commerce transactions 324
12 Maintaining the web site and measuring Internet marketing effectiveness 367
13 Business-to-consumer Internet marketing - The retail example 400
14 Business-to-business Internet marketing 425
15 The future of Internet marketing 448
Glossary 478
Subject index 497
Name index 506
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