| Series Foreword | xiii |
| Foreword to Book | xv |
| Preface | xix |
Part 1 | Introduction and Cultural Considerations | |
1. | Overview: Where to Start and What to Consider | 3 |
| How and where to start? | 3 |
| Why internationalization and localization? | 4 |
| Terminology | 4 |
| The Globalization process | 5 |
| Globalization teams: A need for change in the organization | 7 |
| Internationalization and localization team roles | 8 |
| Legal issues | 15 |
| Summary | 19 |
| References | 19 |
2. | Practical Issues and Guidelines for International Information Display | 21 |
| International information display | 21 |
| Graphics and icons | 22 |
| Language: Rendering and translating | 23 |
| Data object formatting | 34 |
| Color | 46 |
| Layout | 49 |
| Summary | 49 |
| References | 49 |
3. | User Interface Design and Culture | 51 |
| Introduction | 51 |
| Mapping dimensions to components | 58 |
| Future study of culture in relation to user interface design | 64 |
| Conclusions | 67 |
| Acknowledgments | 68 |
| References | 68 |
4. | Synthesizing the Literature on Cultural Values | 79 |
| Introduction | 79 |
| The advantages of intercultural communication theories for HCI design | 80 |
| Edward T. Hall: Chronemics, proxemics, and context | 83 |
| Edward C. Stewart and Milton J. Bennett: Subjective and objective culture | 86 |
| John C. Condon and Fathi S. Yousef: Extending the value orientations approach | 89 |
| Geert Hofstede: The durability of the "Software of the Mind" | 91 |
| Harry C. Triandis: Adding culture to social psychology | 95 |
| William B. Gudykunst: Building a unified theory of communication | 98 |
| Fons Trompenaars: Culture hits the best-seller list | 103 |
| David Victor: Capturing intercultural communication in a mnemonic | 111 |
| Summary | 114 |
| Future directions | 115 |
| Conclusion | 117 |
| References | 117 |
5. | Managing Multicultural Content in the Global Enterprise | 123 |
| Introduction and the ideal enterprise | 123 |
| Challenges to successful globalization | 127 |
| Best practices | 131 |
| The details of implementing best practices | 136 |
| Workflow and process automation | 146 |
| Linguistic technologies | 151 |
| Translation service providers | 153 |
| Overview and conclusions | 154 |
Part 2 | Design Issues and Usability Engineering | |
6. | Graphics: The Not Quite Universal Language | 157 |
| Introduction | 157 |
| Why use graphics if they are not universal? | 158 |
| Select an approach | 158 |
| First, globalize | 160 |
| Second, localize | 178 |
| Summary | 184 |
| References | 186 |
7. | "Sunday in Shanghai, Monday in Madrid?!": Key Issues and Decisions in Planning International User Studies | 189 |
| Introduction | 189 |
| Selecting where to go | 191 |
| Arranging for research resources in-country | 196 |
| Modifying a recruiting strategy and screener to reflect local cultural issues | 200 |
| Preparing or adapting the protocol and/or test plan | 204 |
| Arranging for translation | 206 |
| Training local facilitators and preparing facilities | 208 |
| Multicountry studies: serial or parallel? | 211 |
| Conclusions | 212 |
| References | 212 |
8. | Cost-Justifying Usability Engineering for Cross-Cultural User Interface Design | 213 |
| Introduction | 213 |
| Framework for cost justification | 220 |
| Sample cost-benefit analyses for cross-cultural usability engineering projects | 223 |
| Summary and conclusions | 245 |
| Acknowledgments | 248 |
| References | 248 |
Part 3 | Case Studies | |
9. | Cross-Cultural Design for Children in a Cyber Setting | 253 |
| Introduction | 253 |
| Positive indicators of children's usage of new media | 255 |
| Issues surrounding cyber design | 259 |
| Case Study: KidsCom.com development experiences | 264 |
| References | 276 |
10. | Intercultural Human-Machine Systems: Empirical Study of User Requirements in Mainland China | 277 |
| Introduction | 277 |
| Approach to intercultural human-machine system design | 278 |
| INTOPS-2: Intercultural human-machine system design for the Chinese market | 282 |
| Selected results of the investigation in China | 292 |
| Conclusions on human-machine system design for the Chinese market | 307 |
| Acknowledgments | 310 |
| References | 310 |
11. | Travel Planning on the Web: A Cross-Cultural Case Study | 313 |
| Introduction | 313 |
| Applied methods | 317 |
| Results | 320 |
| Interpretation of cross-country results | 336 |
| Summary and conclusions | 342 |
| Acknowledgments | 343 |
| References | 343 |
| Appendix | 345 |
| Author Index | 351 |
| Subject Index | 357 |