Use What You've Gotby Barbara Corcoran, Bruce Littlefield, Bruce Corcoran, Barbara Corconran
In Use What You’ve Got, Barbara shares her hilarious stories about growing up, getting into trouble, failing miserably, and then starting over again. In each chapter, she comes back to one of her mom’s unconventional lessons, and how it applies in the real world of business. Whatever your calling, the homespun lessons that work for Barbara will help you use what you’ve got to create success in your life. Whether you’re just starting out, fighting your way up the career ladder, or reentering the workforce, Use What You’ve Got is an owner’s manual to your most valuable asset.
Barbara Corcoran, the founder and chairman of New York's premier real estate company, the Corcoran Group, has much to say about her road to success. Use What You've Got is an exciting, funny and insightful autobiography that is full of tips and pointers for salespeople, entrepreneurs and business people alike.
Throughout each chapter, Corcoran describes how she rose from a diner waitress who borrowed $1,000 from a boyfriend to build a real estate company, to the owner of an $2 billion industry powerhouse. Her personable attitude and straightforward approach to business help her reveal 24 life lessons that she attributes to advice she received from her mother while growing up as one of 10 children in a small New Jersey home.
Each chapter in Use What You've Got delivers a timely lesson about life, business, and succeeding when the odds are against you. In the autobiographical part of each chapter, Corcoran tells a story about her early days as an entrepreneur. This is followed by a life lesson she learned from her mother, and a description of how she applied that lesson to her blossoming business and benefited from the advice. Somewhere in each of the chapters, she also flashes back to her childhood and describes a relevant situation that shaped her to become the founder of a company with more than $2 billion in revenues.
Paint the Rocks White
The advice that her homemaker mother gave her include gems like:
- Paint the rocks white and the whole yard will look lovely. Corcoran describes the coat she bought with the first check from her new business and writes, "In it, I not only looked successful, I also felt successful." She explains that by dressing as a successful person, she was forced to measure up to her own new image. She writes that "perception creates reality," not vice versa.
- If the sofa is ripped, cover it with laughter. When Corcoran's sister complained about the family's torn sofa, their mother took the opportunity to teach her children about the possibilities of finding the good in something bad. Corcoran updates this lesson with an anecdote that describes how she turned nearly being evicted from her apartment by her landlord into an opportunity to rent an apartment for him.
- Use your imagination to fill in the blanks. When her mom taught her about using the gift of imagination, she was really learning important business lessons about thinking outside the box and seeing the big picture. Although she was having trouble at an early age because of her dyslexia, Corcoran was able to use her creativity to overcome a daunting obstacle.
A Lesson In Pie-Splitting
Offer the biggest piece, and yours will taste even better. This pie-splitting lesson paid off exponentially when Corcoran decided to strike out on her own and split up the real estate business she started with her ex-boyfriend. Offering him a bigger piece of the business made it easier for her to leave because she knew she had been more than fair.
Along with the 24 lessons from her mother and the ways she applied them to her growing business, Corcoran also offers many lessons about business and selling that have brought her great success over the years. These include five tips about preparation, three ways to spot a cheat, five big lessons about marketing, six personal beliefs about innovation, seven ways she used the Internet to build her success, three ways to choose the right attorney, and many more strategies for success.
After Corcoran delivers all of these tips, lessons and tactics that helped her rise to the top of the real estate business, and highlights the people who shaped her ascent, she offers a bonus section to her book that addresses salespeople directly. This "Bonus Manual" is called What I Wish Every Salesperson Knew, and it offers dozens of important pointers about selling and improving sales figures. The topics included here are: traits, rules, planning, phoning, customers, presenting, closing and slumps. Throughout this manual, she leaves her personal story behind and clearly states the important things that salespeople should know to improve their work and bring in more sales.
Why Soundview Likes This Book
Use What You've Got presents an inspirational story about one woman's success in business and life while delivering great advice that can be applied to many of life's struggles. Corcoran's simple secrets of success are delivered in a an often hilarious page-turner that overflows with homespun wisdom, some great jabs at Donald Trump, and many time-tested lessons about making the most of what you have. Copyright © 2003 Soundview Executive Book Summaries
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- Abridged, 3 CDs
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- 5.60(w) x 4.94(h) x 1.10(d)
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