User Experience Foundations

by Nick de Voil

Overview

Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.

Product Details

ISBN-13:	9781780173511
Publisher:	BCS, The Chartered Institute for IT
Publication date:	07/13/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	190
File size:	7 MB

About the Author

Nick de Voil has been helping organisations to design and evaluate digital products, services and systems for over 30 years. He developed the world's first training course in User Experience for business analysts and now specialises in helping organisations to optimise customer experience by designing business processes ‘from the outside in’.

Table of Contents

1. Introduction

2. The Context for UX (1): Rationale and Concepts

3. Guiding Principles

4. User Research

5. Illustrating the Context of Use

6. Measuring Usability

7. Information Architecture

8. Interaction Design

9. Visual Design

10. User Interface Prototyping

11. Usability Evaluation

12. The Context for UX (2): Project Processes

Appendix: The BCS Foundation Certificate in User Experience