Uses of Blogs / Edition 1

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Overview

Uses of Blogs brings together scholars and practitioners from a wide range of fields to offer a broad spectrum of perspectives on current and emerging uses of blogs. Blogging is rapidly developing into a mainstream activity for Internet users, but beyond the popular headlines, there has been very little serious research done on their actual application in specific, everyday contexts. One reason for this is that the variety of styles of blogging—news blogs and political commentary blogs, marketing blogs, corporate dark blogs, fictional blogs, educational blogs, to name just a few—make it difficult to generalize and to imagine how blogs might be used in particular environments. This pathbreaking new book demonstrates the application of blogs and blogging in the full range of industrial and social contexts.
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Product Details

  • ISBN-13: 9780820481241
  • Publisher: Lang, Peter Publishing, Incorporated
  • Publication date: 1/28/2006
  • Series: Digital Formations Ser.
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 267
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Table of Contents

1 Introduction 1
2 The practice of news blogging 11
3 Journalists and news bloggers : complements, contradictions, and challenges 23
4 Publishing and blogs 33
5 Can blogging unspin PR? 45
6 Blogs in business : using blogs behind the firewall 57
7 Economic blogs and blog economics 69
8 Blogging the legal commons 81
9 Blogging to basics : how blogs are bringing online education back from the brink 91
10 Blogging to learn, learning to blog 105
11 Scholarly blogging : moving toward the visible college 117
12 Blogging from inside the ivory tower 127
13 The political uses of blogs 139
14 Posting with passion : blogs and the politics of gender 151
15 Blogging disability : the interface between new cultural movements and Internet technology 161
16 Living in Cyworld : contextualizing cy-ties in South Korea 173
17 Subcultural blogging? : online journals and group involvement among U.K. goths 187
18 Fictional blogs 199
19 A vision for genuine rich media blogging 213
20 Bloggers and the law 223
21 Blogs and the communications renaissance 239
22 What's next for blogging? 249
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