Using Communication Theory: An Introduction to Planned Communication / Edition 2

by Sven Windahl, Benno Signitzer, Jean T Olson

Overview

Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication.

Product Details

ISBN-13:	9781412948388
Publisher:	SAGE Publications
Publication date:	12/04/2008
Edition description:	Second Edition
Pages:	312
Product dimensions:	7.50(w) x 9.20(h) x 0.90(d)

Table of Contents

Introduction
PART ONE: THE BASICS
Conceptual Tools
The Nature of Communication Planning
Not All Problems Are Communication Problems
Categorization of Basic Strategies
PART TWO: THEORETICAL APPROACHES TO COMMUNICATION PLANNING
Multi-Step Flow Approaches (1): The Two-Step Model
Multi-Step Flow Approaches (2): Diffusion of Innovations Theory
A Network Approach
Systems Theory Perspectives
Social Marketing Perspectives
Communication Campaigns: A Meeting Place for Different Approaches
PART THREE: THE ELEMENTS OF MASS COMMUNICATION THEORIES
The Sender/Communicator
The Message
The Medium
The Audience
Effects

Editorial Reviews

Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change.

Denis Mc Quail

Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change.

Denis McQuail

Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning.

Larsåke Larsson

‘Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis Mc Quail, University of Amsterdam

‘The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education

From the Publisher

Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning.

Larsåke Larsson