Using Econometrics: A Practical Guide + EViews 6.0 / Edition 6

Using Econometrics: A Practical Guide + EViews 6.0 / Edition 6

by A.H. Studenmund
     
 

ISBN-10: 0132108577

ISBN-13: 9780132108577

Pub. Date: 03/09/2010

Publisher: Prentice Hall

Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement…  See more details below

Overview

Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement?

The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including:
*the categorization of different kinds of speech afforded different levels of First Amendment protection;
*court-created tests for laws and regulations of speech; and
*non content-based restrictions on speech and expression.

{Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.}
This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.

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Product Details

ISBN-13:
9780132108577
Publisher:
Prentice Hall
Publication date:
03/09/2010
Edition description:
New Edition
Product dimensions:
7.40(w) x 9.30(h) x 1.20(d)

Table of Contents

Preface
IThe Commercial Speech Doctrine1
1Introduction3
2The Development of Commercial Speech Doctrine18
3Public Interest Information as Commercial Speech48
IIGovernmental Regulation of Advertising and Commercial Speech73
4The Federal Trade Commission75
5The SEC, the FDA, and Other Federal Agencies97
IIIPrior Restraints on Advertising, Public Relations, and Commercial Speech125
6Deceptive, Fraudulent, and Unfair Advertising127
7Professional Advertising and Promotion149
8Products Liability174
9Defamation and Product Disparagement188
IVCommercial Speech Torts201
10Appropriation and the Right of Publicity203
11Public Disclosure of Private Facts218
12False Light Invasions of Privacy234
VIntellectual Property251
13Trademarks, Patents, and Trade Secrets253
14Copyright266
15Self-Regulation by the Industry318
16Obscenity and Indecency333
VIJournalistic and Legal Issues
17Journalistic Privilege, Free Press/Fair Trial Issues, and Problems in Gaining Access to Information361
Endnotes389
App. AProfessional Codes420
App. BThe Constitution of the United States447
App. CThe U.S. Court System467
App. DCopyright Registration Forms469
App. ETrademark Registration Forms482
App. FModel Releases489
Table of Cases492
Index497

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