Using Econometrics: A Practical Guide + EViews 6.0 / Edition 6

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Overview

Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement?

The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including:
*the categorization of different kinds of speech afforded different levels of First Amendment protection;
*court-created tests for laws and regulations of speech; and
*non content-based restrictions on speech and expression.

{Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.}
This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.

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Product Details

  • ISBN-13: 9780132108577
  • Publisher: Prentice Hall
  • Publication date: 3/9/2010
  • Edition description: New Edition
  • Edition number: 6
  • Product dimensions: 7.40 (w) x 9.30 (h) x 1.20 (d)

Table of Contents

Preface
I The Commercial Speech Doctrine 1
1 Introduction 3
2 The Development of Commercial Speech Doctrine 18
3 Public Interest Information as Commercial Speech 48
II Governmental Regulation of Advertising and Commercial Speech 73
4 The Federal Trade Commission 75
5 The SEC, the FDA, and Other Federal Agencies 97
III Prior Restraints on Advertising, Public Relations, and Commercial Speech 125
6 Deceptive, Fraudulent, and Unfair Advertising 127
7 Professional Advertising and Promotion 149
8 Products Liability 174
9 Defamation and Product Disparagement 188
IV Commercial Speech Torts 201
10 Appropriation and the Right of Publicity 203
11 Public Disclosure of Private Facts 218
12 False Light Invasions of Privacy 234
V Intellectual Property 251
13 Trademarks, Patents, and Trade Secrets 253
14 Copyright 266
15 Self-Regulation by the Industry 318
16 Obscenity and Indecency 333
VI Journalistic and Legal Issues
17 Journalistic Privilege, Free Press/Fair Trial Issues, and Problems in Gaining Access to Information 361
Endnotes 389
App. A Professional Codes 420
App. B The Constitution of the United States 447
App. C The U.S. Court System 467
App. D Copyright Registration Forms 469
App. E Trademark Registration Forms 482
App. F Model Releases 489
Table of Cases 492
Index 497
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