Michael Miller has written more than 100 nonfiction how-to books over the past twenty years, including Que’s Googlepedia: The Ultimate Google Resource, YouTube for Business, The Absolute Beginner’s Guide to Computer Basics, and Using Blogger. His other best-selling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books) and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.
Using Google AdWords and AdSenseby Michael Miller
Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and
Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!
learn fast, learn easy, using web, video, and audio
Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques
Tell Me More audio delivers practical insights straight from the experts
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Using google adwords and adsense is a pretty helpful collection of media. As it says on the cover, it's 'more than just a book'. The physical book is helpful enough in and of itself, but the value of what you're paying for really comes through once you register it online. Then you get a digital print version of the book with imbedded videos showing how to actually execute commands and navigate the Adsense and Adwords menus. The quality of the physical book is pretty good. It's what I've come to expect from any kind of help manual, but the digital user interface is something that really impressed me. As a rule, I've never been into web-only versions of books and I'd much rather have something physical. I figured the website would be more of a companion to the book but it ended up being the other way around. I found it a lot easier to read chapters on the web and just watch the videos as they come instead of reading, pausing, and manually finding the videos. It gives pretty detailed descriptions of how both programs work. So detailed in fact, there's a lot stuff they covered that won't ever really apply to the kind of stuff I do, but they set the content up nicely for skipping around. If I have a criticism it's that I would've liked a set of hard figures or real numbers to set realistic expectations for what kind of money is collected by Adsense users and dished out by Adwords users, defined by what kind of traffic some respective sites are working with. But I feel, due to the ambiguous nature of how Google dictates what gets paid in and out, those numbers could be hard to find. Overall the book and it's accompanying media is great and I would absolutely use it as an educational or training tool for other applications.