Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
1134784778
Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
29.95
In Stock
5
1

Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
108
Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
108
29.95
In Stock
Product Details
ISBN-13: | 9780124115132 |
---|---|
Publisher: | Morgan Kaufmann Publishers |
Publication date: | 11/22/2013 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 108 |
File size: | 2 MB |
About the Author
What People are Saying About This
From the B&N Reads Blog