Using Public Relations Strategies to Promote Your Nonprofit Organization

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Overview

In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more businesslike approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speakers bureaus, and board selection easy yet effective. As a marketing, public relations, or development professional, you will gain effective public relations tools that are within your established budget parameters.
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Editorial Reviews

Booknews
Urges nonprofit groups to take a more businesslike approach in their communications, and gives advice on speakers bureaus and board selection. Offers instructions for creating reports and newsletters, and gives tips on writing speeches, adopting a business strategy, using audiovisual aids in speeches, and creating a job description for a board of directors. Of interest to marketing, public relations, and development professionals. Kinzey is a guest lecturer at the University of North Carolina in the communications studies department. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From The Critics
Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.
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Product Details

  • ISBN-13: 9780789002570
  • Publisher: Taylor & Francis
  • Publication date: 1/28/1999
  • Series: Haworth Marketing Resources Series
  • Pages: 248
  • Product dimensions: 5.90 (w) x 8.60 (h) x 0.90 (d)

Table of Contents

Preface
Acknowledgments
Ch. 1 The Nonprofit Entity and Business PR 1
Ch. 2 The Annual Report 15
Ch. 3 Newsletters 57
Ch. 4 The Speakers Bureau 107
Ch. 5 The Board of Directors: Selection, Development, and Succession Planning 163
Glossary 199
Notes 209
Bibliography 219
Index 227
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