Using Public Relations Strategies to Promote Your Nonprofit Organization

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (5) from $1.99   
  • New (1) from $58.77   
  • Used (4) from $1.99   


In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more businesslike approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speakers bureaus, and board selection easy yet effective. As a marketing, public relations, or development professional, you will gain effective public relations tools that are within your established budget parameters.
Read More Show Less

Editorial Reviews

Urges nonprofit groups to take a more businesslike approach in their communications, and gives advice on speakers bureaus and board selection. Offers instructions for creating reports and newsletters, and gives tips on writing speeches, adopting a business strategy, using audiovisual aids in speeches, and creating a job description for a board of directors. Of interest to marketing, public relations, and development professionals. Kinzey is a guest lecturer at the University of North Carolina in the communications studies department. Annotation c. Book News, Inc., Portland, OR (
From The Critics
Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.
Read More Show Less

Product Details

  • ISBN-13: 9780789002570
  • Publisher: Taylor & Francis
  • Publication date: 1/28/1999
  • Series: Haworth Marketing Resources Series
  • Pages: 248
  • Product dimensions: 5.90 (w) x 8.60 (h) x 0.90 (d)

Table of Contents

Ch. 1 The Nonprofit Entity and Business PR 1
Ch. 2 The Annual Report 15
Ch. 3 Newsletters 57
Ch. 4 The Speakers Bureau 107
Ch. 5 The Board of Directors: Selection, Development, and Succession Planning 163
Glossary 199
Notes 209
Bibliography 219
Index 227
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)