Using Public Relations Strategies to Promote Your Nonprofit Organization [NOOK Book]

Overview

Learn how to strategically execute public relations assignments!

In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public ...
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Using Public Relations Strategies to Promote Your Nonprofit Organization

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Overview

Learn how to strategically execute public relations assignments!

In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters.

Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include:
  • adopting a business strategy
  • step-by-step guide to creating your annual report
  • step-by-step guide to creating your nonprofit newsletter
  • how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization
  • writing speeches to promote your nonprofit organization
  • using audiovisual aids and nonverbal communication in your speeches
  • selecting and organizing a board of directors
  • board of directors job description, recruiting and retention

    Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
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Editorial Reviews

Booknews
Urges nonprofit groups to take a more businesslike approach in their communications, and gives advice on speakers bureaus and board selection. Offers instructions for creating reports and newsletters, and gives tips on writing speeches, adopting a business strategy, using audiovisual aids in speeches, and creating a job description for a board of directors. Of interest to marketing, public relations, and development professionals. Kinzey is a guest lecturer at the University of North Carolina in the communications studies department. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From The Critics
Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.
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Product Details

  • ISBN-13: 9781135024253
  • Publisher: Taylor & Francis
  • Publication date: 4/15/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 254
  • File size: 3 MB

Table of Contents

Preface
Acknowledgments
Ch. 1 The Nonprofit Entity and Business PR 1
Ch. 2 The Annual Report 15
Ch. 3 Newsletters 57
Ch. 4 The Speakers Bureau 107
Ch. 5 The Board of Directors: Selection, Development, and Succession Planning 163
Glossary 199
Notes 209
Bibliography 219
Index 227
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