Using Social Media to Build Library Communities: A LITA Guide

by Scott W.H. Young (Editor), Doralyn Rossmann (Editor)

Overview

Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users.

Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.

Product Details

ISBN-13:	9781442270503
Publisher:	Bloomsbury Academic
Publication date:	09/06/2017
Series:	LITA Guides
Pages:	190
Product dimensions:	6.00(w) x 9.00(h) x 0.56(d)

About the Author

Scott W. H. Young is assistant professor and digital initiatives librarian at Montana State University Library. He has published and presented on user experience, participatory design, social media, and web privacy.

Doralyn Rossmann is associate professor, administrative director of Data Infrastructure and Scholarly Communication, and head of collection development at Montana State University Library. Her recent presentations and publications include public budgeting, library–vendor relations, and social media including ethics, optimization, and community building.

Table of Contents

Part 1: Building Communities of Library Users
Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker
Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer
Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek
Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine
Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare
Part 2: Building Communities of Library Professionals
Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson
Chapter 7: Building a Personal Learning Network, Stony Evans
Part 3: Transforming Community into Action — Social Media and Social Justice
Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake
Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock

Editorial Reviews

Advancing the development of community is a core mission for libraries of all types. Communities of practice support growth and development for library workers. Social media promises assistance in both. Social media can, however, also be confusing, both in technicalities but also with understanding how people will react to different approaches. Using Social Media to Build Library Communities provides pragmatic and sensible strategies for libraries to realize the potential of social media to extend and transform community engagement.

Lisa Janicke Hinchliffe

The eight case studies featured here provide a refreshingly honest look at the challenges of building an online community. Tips are given on how to approach audience research and engagement, but the true jewel is how internal workflows were established to support the time-intensive need of feeding the social media beast.

Amanda Goodman

Advancing the development of community is a core mission for libraries of all types. Communities of practice support growth and development for library workers. Social media promises assistance in both. Social media can, however, also be confusing, both in technicalities but also with understanding how people will react to different approaches. Using Social Media to Build Library Communities provides pragmatic and sensible strategies for libraries to realize the potential of social media to extend and transform community engagement.

Lisa Janicke Hinchcliffe

The eight case studies featured here provide a refreshingly honest look at the challenges of building an online community. Tips are given on how to approach audience research and engagement, but the true jewel is how internal workflows were established to support the time-intensive need of feeding the social media beast.

Amanda L. Goodman

Just like the best social media, this book offers a blend of personal insight with professional expertise. The contributors are all practitioners and offer best practices for all types of platforms and libraries. This will be essential reading for any librarian, even those who are already social media experts.

Margaret Heller