Using the Web to Compete in a Global Marketplaceby Browning Rockwell
The Web enables nearly any business to open up shop to the entire world. Never before has it been so easy to do business abroad, but there are technical, legal, financial, marketing, and tactical issues to confront. Beginning with an overview of what the digital revolution means for free trade, this book offers rare insight into the entire operation and provides valuable information on everything from building the site to the issue of language and content to researching foreign markets.[Includes Companion Web site with... * Links to the top trade sites in 100+ countries. * Resource listings of business directories, government resources, and news publications in 100+ countries.
Meet the Author
BROWNING ROCKWELL is president and founder of Trade Compass (www.tradecompass.com), an award-winning international Web site that provides innovative global business tools, resources, and information each day to thousands of companies worldwide.
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