Using the Web to Compete in a Global Marketplace by Browning Rockwell, Paperback | Barnes & Noble
Using the Web to Compete in a Global Marketplace

Using the Web to Compete in a Global Marketplace

by Browning Rockwell
     
 
The Web enables nearly any business to open up shop to the entire world. Never before has it been so easy to do business abroad, but there are technical, legal, financial, marketing, and tactical issues to confront. Beginning with an overview of what the digital revolution means for free trade, this book offers rare insight into the entire operation and provides

Overview

The Web enables nearly any business to open up shop to the entire world. Never before has it been so easy to do business abroad, but there are technical, legal, financial, marketing, and tactical issues to confront. Beginning with an overview of what the digital revolution means for free trade, this book offers rare insight into the entire operation and provides valuable information on everything from building the site to the issue of language and content to researching foreign markets.[Includes Companion Web site with... * Links to the top trade sites in 100+ countries. * Resource listings of business directories, government resources, and news publications in 100+ countries.

Editorial Reviews

Booknews
Provides numerous ideas about using the Web to develop and maintain a wealth of international business opportunities. The author and his eight contributors demonstrate how to prepare and position companies for the coming global boom on the Internet. Coverage includes a case study of selling online to the world, legal factors, technical and security issues, creating a trade resource center on the desktop, and going on virtual trade missions. Appends the results of a global Internet markets survey and information about the books companion Web site. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780471252627
Publisher:
Wiley
Publication date:
09/17/1998
Series:
Internet World Series, #3
Pages:
336
Product dimensions:
7.54(w) x 9.22(h) x 0.80(d)

Meet the Author

BROWNING ROCKWELL is president and founder of Trade Compass (www.tradecompass.com), an award-winning international Web site that provides innovative global business tools, resources, and information each day to thousands of companies worldwide.

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