Using the Web to Compete in a Global Marketplace

Using the Web to Compete in a Global Marketplace

by Browning Rockwell
     
 

Drawing upon years of experience doing business over the internet, global trade expert Browning Rockwell and a powerhouse group of contributing authors provide hundreds of ideas about planning, budgeting, designing, building, running, and profiting from a global business Web site. Following a fascinating and instructive overview of what the internet revolution means… See more details below

Overview

Drawing upon years of experience doing business over the internet, global trade expert Browning Rockwell and a powerhouse group of contributing authors provide hundreds of ideas about planning, budgeting, designing, building, running, and profiting from a global business Web site. Following a fascinating and instructive overview of what the internet revolution means for free trade, Browning lays out a simple, easy-to-understand formula for building international Web sites that really work and add value to your company's bottom line.

Editorial Reviews

Booknews
Provides numerous ideas about using the Web to develop and maintain a wealth of international business opportunities. The author and his eight contributors demonstrate how to prepare and position companies for the coming global boom on the Internet. Coverage includes a case study of selling online to the world, legal factors, technical and security issues, creating a trade resource center on the desktop, and going on virtual trade missions. Appends the results of a global Internet markets survey and information about the books companion Web site. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780471252627
Publisher:
Wiley
Publication date:
09/17/1998
Series:
Internet World Series, #3
Pages:
336
Product dimensions:
7.54(w) x 9.22(h) x 0.80(d)

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