Utopian Entrepreneur

Paperback (Print)
Buy Used
Buy Used from BN.com
(Save 41%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $2.69
Usually ships in 1-2 business days
(Save 85%)
Other sellers (Paperback)
  • All (10) from $2.69   
  • New (3) from $10.47   
  • Used (7) from $2.69   


A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles—games, multimedia,virtual reality, and dot-coms—Brenda Laurel is known for injecting humanistic values into computer-based media.Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.

Read More Show Less

Editorial Reviews

From the Publisher
"A guide to those seeking socially positive work in the business world." Publishers Weekly

"a worthy manual for anyone striving to create a successful business model out of socially positive work." Christy Mulligan New Jersey Computer User Magazine

"In a better world, the road to wealth would be lined with people like Laurel." Noah Robischon Entertainment Weekly

In a better world, the road to wealth would be lined with people like Laurel. Noah Robischon Entertainment Weekly

"this small book achieves consciousness and pleasure through design and word with an added appeal to touch." Marcell Hackbardt Afterimage

Publishers Weekly
Although Brenda Laurel's start-up venture, Purple Moon (a company dedicated solely to creating software for girls) failed, she walked away from the experience with a cornucopia of knowledge about technology and economics. She shares those lessons in Utopian Entrepreneur, a guide to those seeking socially positive work in the business world. A stream-of-consciousness style and unique layout come together to present important messages, like "good research is never done," "be a realist" and "pay attention to what you learn." (Oct.) Copyright 2001 Cahners Business Information.
Read More Show Less

Product Details

  • ISBN-13: 9780262621533
  • Publisher: MIT Press
  • Publication date: 9/1/2001
  • Series: Mediaworks Pamphlets
  • Pages: 112
  • Product dimensions: 5.75 (w) x 8.00 (h) x 0.25 (d)

Meet the Author

Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).

Read More Show Less

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 20, 2001

    Brilliant - A Totally Refreshing Look at Technology

    You have to read this book! Brenda Laurel is an astute visionary. This little gem - it's only 100 pages long - is a personal history of her life in the Virtual Reality, Gaming side of technology and her brush with the Titans of Silicon Valley who pulled the plug on her company, Purple Moon, just when it was starting to make money. She explains with humor and insight all the mistakes she made along the way and her vision for a better technological tomorrow. Her description of life as the CEO of a Girls video game company, the research and findings her company made about why and how Video games for girls should be different than those for boys are streaked with humor and insight. She describes her dislike for Barbie - it's not what you think! And her vision and hopes for the future now that she is no longer a CEO. She is amazing and I would highly recommend her book for entrepreneurs and wannabes who believe they can change the male-oriented technical world as we know it.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)