Utopian Entrepreneur

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Overview

A heady hybrid of critical thinking, personal narrative, and economic analysis,
Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles--games, multimedia, virtual reality, and dot-coms--Brenda Laurel is known for injecting humanistic values into computer-based media.Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research
Corporation and as the founder of the pioneering girls' software company Purple Moon.

The MIT Press

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Editorial Reviews

From the Publisher

"A guide to those seeking socially positive work in the business world." Publishers
Weekly

The MIT Press

"a worthy manual for anyone striving to create a successful business model out of socially positive work." Christy Mulligan New Jersey Computer User Magazine

The MIT Press

"In a better world, the road to wealth would be lined with people like Laurel." Noah
Robischon Entertainment Weekly

The MIT Press

In a better world, the road to wealth would be lined with people like Laurel. Noah
Robischon Entertainment Weekly

The MIT Press

"this small book achieves consciousness and pleasure through design and word with an added appeal to touch." Marcell Hackbardt Afterimage

The MIT Press

Publishers Weekly
Although Brenda Laurel's start-up venture, Purple Moon (a company dedicated solely to creating software for girls) failed, she walked away from the experience with a cornucopia of knowledge about technology and economics. She shares those lessons in Utopian Entrepreneur, a guide to those seeking socially positive work in the business world. A stream-of-consciousness style and unique layout come together to present important messages, like "good research is never done," "be a realist" and "pay attention to what you learn." (Oct.) Copyright 2001 Cahners Business Information.
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Product Details

  • ISBN-13: 9780262621533
  • Publisher: MIT Press
  • Publication date: 9/1/2001
  • Series: Mediaworks Pamphlets
  • Pages: 112
  • Sales rank: 1,156,998
  • Product dimensions: 5.75 (w) x 8.00 (h) x 0.25 (d)

Meet the Author

Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in
Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian
Entrepreneur
(MIT Press, 2001).
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 20, 2001

    Brilliant - A Totally Refreshing Look at Technology

    You have to read this book! Brenda Laurel is an astute visionary. This little gem - it's only 100 pages long - is a personal history of her life in the Virtual Reality, Gaming side of technology and her brush with the Titans of Silicon Valley who pulled the plug on her company, Purple Moon, just when it was starting to make money. She explains with humor and insight all the mistakes she made along the way and her vision for a better technological tomorrow. Her description of life as the CEO of a Girls video game company, the research and findings her company made about why and how Video games for girls should be different than those for boys are streaked with humor and insight. She describes her dislike for Barbie - it's not what you think! And her vision and hopes for the future now that she is no longer a CEO. She is amazing and I would highly recommend her book for entrepreneurs and wannabes who believe they can change the male-oriented technical world as we know it.

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