Utopian Entrepreneur

Utopian Entrepreneur

5.0 1
by Brenda Laurel
     
 

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ISBN-10: 0262621533

ISBN-13: 9780262621533

Pub. Date: 09/01/2001

Publisher: MIT Press

A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon
Valley veterans who participated in all four of the major computer tech bubbles --
games, multimedia, virtual reality, and dot-coms -

Overview

A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon
Valley veterans who participated in all four of the major computer tech bubbles --
games, multimedia, virtual reality, and dot-coms -- Brenda Laurel is known for injecting humanistic values into computer-based media.

Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.

Product Details

ISBN-13:
9780262621533
Publisher:
MIT Press
Publication date:
09/01/2001
Series:
Mediaworks Pamphlets
Pages:
112
Product dimensions:
5.75(w) x 8.00(h) x 0.25(d)
Age Range:
18 Years

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Utopian Entrepreneur 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
You have to read this book! Brenda Laurel is an astute visionary. This little gem - it's only 100 pages long - is a personal history of her life in the Virtual Reality, Gaming side of technology and her brush with the Titans of Silicon Valley who pulled the plug on her company, Purple Moon, just when it was starting to make money. She explains with humor and insight all the mistakes she made along the way and her vision for a better technological tomorrow. Her description of life as the CEO of a Girls video game company, the research and findings her company made about why and how Video games for girls should be different than those for boys are streaked with humor and insight. She describes her dislike for Barbie - it's not what you think! And her vision and hopes for the future now that she is no longer a CEO. She is amazing and I would highly recommend her book for entrepreneurs and wannabes who believe they can change the male-oriented technical world as we know it.