Valuable Content Marketing: How To Make Quality Content the Key To Your Business Success

Overview

Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional marketing becomes less and less effective, today's marketers need to rethink what they've learned about sales and marketing communication. In order to keep current customers, engage potential customers and make a business stand out from the crowd, they need to create content that ...

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Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success

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Overview

Content marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional marketing becomes less and less effective, today's marketers need to rethink what they've learned about sales and marketing communication. In order to keep current customers, engage potential customers and make a business stand out from the crowd, they need to create content that is both relevant and valuable.

Valuable Content Marketing is written for this business environment showing readers how to generate business through creating compelling marketing content and distributing it effectively. The authors show how to create and share the type of information that clients, customers and search engines really want - on a website, using social media and through traditional print methods. Getting it right means a huge opportunity to connect with clients and customers in ways they appreciate and trust.

Jefferson and Tanton explain how to go beyond artfully produced information to content that is of real value to the target audience. Whether starting a business or looking to grow, their book shows marketers and business owners how to get better results from their marketing efforts.

Readers will learn: the content options available and how to choose the right channel, what type of information to post on Twitter, Facebook and LinkedIn as well as business blogs and websites, how to define your market niche, how to increase SEO and so much more.

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Editorial Reviews

From the Publisher
"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." —Charles H Green, author of The Trusted Advisor

"[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." —Christopher Butler, Chief Operating Officer, Newfangled 

"As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule...a compelling case for the potential marketing advantages of valuable content...[A] consistent flow of valuable content...is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy." —John Gibbs, Notary Public 

"Valuable Content Marketing is a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy...Buy the book. Read it. Keep it away from your competitors." —Lee Frederiksen, Hinge Marketing

"[T]his book contains and explains all the tools and resources needed for marketers and business owners at any experience and technology level. It is a must-have reference. It will change the way the informed, traditional marketer markets." —New York Journal of Books 

"[T]he quintessential guide to starting, sustaining, and prospering from a marketing model based solely on informing, educating and inspiring potential clients...a great 'laptop-side' reference for any firm that's thinking about shifting its marketing towards content." —Rattleback

"[A] must-read for any sales, marketing, or communications professional. It is an excellent guide for small buisness owners and service providers...offers insightful case studies that illustrate how businesses have successfully and creatively executed the concepts behind valuable content marketing."
Business Book Summaries

"When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." —Small Biz Trends

 

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Product Details

  • ISBN-13: 9780749465803
  • Publisher: Kogan Page, Ltd.
  • Publication date: 2/28/2013
  • Edition description: Reprint
  • Pages: 248
  • Sales rank: 645,357
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Sonja Jefferson is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across, managing web projects and helping them write and publish high quality business books.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate. She has both English teaching and Creative Writing qualifications.

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