Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e [NOOK Book]

Overview

Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend.



Now, Tom Reilly has updated his sales classic to address a marketplace where slashing deals has become the standard response to buyers’ addictions to...

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Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e

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Overview

Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend.



Now, Tom Reilly has updated his sales classic to address a marketplace where slashing deals has become the standard response to buyers’ addictions to bargain-basement prices. Used to great success for more than two decades and through every type of economy, Reilly’s pioneering value-added sales method operates according to two simple rules: Add value, not cost; sell value, not price. It’s the only way to protect your profit margins with today’s customers.



Value-Added Selling provides the strategies and tactics you need to not only close more sales but to improve repeat business by understanding buyers’ needs from their perspective— and defining “value” accordingly. Reilly then helps you:



  • Build a master plan that clearly directs your selling efforts


  • Create sales tools that help you communicate your value


  • Develop and execute effective value-added sales calls


  • Connect with and sell to decision makers at the highest levels


  • Increase customer retention by continuously creating new value




There’s nothing stopping you from joining the armies of salespeople who choose to compete on price. You can always lower your price and land a few sales. But at what cost? If you want to sell more products or services, more profi tably, to more people, you must resist this temptation and begin focusing on value.



Use Value-Added Selling to consistently deliver meaningful value to your customers, compete at a higher level than your competition, and protect your profi ts in any kind of economy.

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Product Details

  • ISBN-13: 9780071702683
  • Publisher: McGraw-Hill Education
  • Publication date: 4/12/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 288
  • Sales rank: 494,347
  • File size: 3 MB

Meet the Author

Tom Reilly is globally recognized for his pioneering work in value-added selling. He is president and founder of Tom Reilly Training, with such clients as Apple, AT&T, Exxon, Volvo, IBM, Johns-Manville, Schlumberger, Enterprise Rent-A-Car, Medtronic, Harley-Davidson, and others. He is a Certified Speaking Professional, the highest designation earned by the National Speakers Association. His most recent book is Crush Price Objections.Visit www.tomreillytraining.com.

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Table of Contents

CONTENTS

Acknowledgments

Introduction



PART I VALUE-ADDED SELLING PHILOSOPHY



1 The Value-Added Organization

2 Value-Added Selling

3 The Value-Added Selling Process

4 Identify Your Value Added



PART II VALUE-ADDED SELLING STRATEGIES



5 Value-Added Target Account Selection

6 Target Penetration

7 Customerizing

8 Positioning

9 Differentiating

10 Presenting

11 Serving

12 Relationship Building

13 Tinkering

14 Value Reinforcement

15 Leveraging



PART III VALUE-ADDED SELLING TACTICS



16 Precall Planning

17 Opening the Sales Call

18 The Needs Analysis Stage

19 The Presentation Stage

20 The Commitment Stage (AKA Closing)

21 Handling Objections

22 Postcall Activities



PART IV VALUE-ADDED SELLING—SPECIAL TOPICS



23 Hi-Level Value-Added Selling

24 Technology: Friend or Foe?

25 Sales Letters

26 Value-Added Time Management

27 Final Thoughts

Index

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