The Value of Learning: How Organizations Capture Value and ROI and Translate It into Support, Improvement, and Funds / Edition 1by Jack J. Phillips, Patricia P. Phillips
Pub. Date: 07/27/2007
The Value of Learning is a hands-on guide for the implementation of learning and development programs that can be applied across all types of programs, ranging from leadership development to basic skills training for new employees. In this book, Patricia Pulliam Phillips and Jack J. Phillips offer a proven approach to measurement and evaluation for learning and… See more details below
The Value of Learning is a hands-on guide for the implementation of learning and development programs that can be applied across all types of programs, ranging from leadership development to basic skills training for new employees. In this book, Patricia Pulliam Phillips and Jack J. Phillips offer a proven approach to measurement and evaluation for learning and development that can be replicated throughout an organization, enable comparisons of results from one program to another, and ultimately improve ROI.
This groundbreaking book presents a results-based approach to program implementation, focusing on a variety of measures that are categorized into seven data types including:
- Inputs and Indicators
- Reaction and Planned Action
- Learning and Confidence
- Application and Implementation
- Impact and Consequences
- Return on Investment
- Intangible Benefits
The authors reveal the techniques for identifying, collecting, analyzing, and reporting all seven types of data in a way that ensures reliable and reproducible results.
In addition, this invaluable resource explores the challenges of collecting hard-to-measure data and shows how to place monetary values on the difficult to assess. Building on years of experience, application, practice, and research, the authors draw upon the results from organizations that have reached the ultimate levels of accountabilitythe ROI. In an easy-to-read format that is filled with illustrative examples and tips, The Value of Learning is an important guide for anyone who seeks to understand more about bottom-line accountability.
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- New Edition
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Table of Contents
List of Exhibits, Figures, and Tables.
Chapter One: Building a Comprehensive Evaluation Process.
Chapter Two: Defining Needs and Objectives: Ensuring Business Alignment.
Chapter Three: Measuring Inputs and Indicators.
Chapter Four: Measuring Reaction and Planned Action.
Chapter Five:Measuring Learning and Confidence.
Chapter Six: Measuring Application and Implementation.
Chapter Seven: Measuring and Isolating the Impact of Programs.
Chapter Eight: Identifying Benefits and Costs, and Calculating ROI.
Chapter Nine: Measuring the Hard to Measure and the Hard to Value: Intangible Benefits.
Chapter Ten: Reporting Results.
Chapter Eleven: Implementing and Sustaining a Comprehensive Evaluation System.
Appendix: How Results-Based Are Your Workplace Learning and Performance Programs? An Assessment for the L&D Staff .
About the Authors.
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Patti Phillips is fond of saying that finding the return on investment in workplace learning and performance programs via both quantitative and qualitative methods is simply ¿telling the story.¿ She and her husband Jack, who is widely credited with conceiving and applying a fifth level¿ROI¿to Kirkpatrick¿s four levels of evaluation, have written their best book yet encapsulating everything a trainer needs to ¿show me the money.¿ Donald Kirkpatrick, professor emeritus at the University of Wisconsin, first defined the four levels training evaluation in his 1975 book (since revised), Evaluating Training Programs. The four levels: reaction, learning, behavior, and results, have become the most widely used and popular model for the evaluation of training and learning. What Kirkpatrick¿s model didn¿t measure, however, was how the data are collected, analyzed, and reported. Jack Phillips developed a methodology to provide bottom-line figures and accountability for all types of learning, performance improvement, human resource, technology, and public policy programs. The Value of Learning walks the reader through the rationale behind the need to build a comprehensive evaluation process (chapter one) and defining the needs and objectives that ensure business alignment (chapter two). Chapter three discusses the data, the measuring of inputs and indicators that are the heart and soul of the ROI equation. Chapters four through seven discuss the four levels of evaluation, answering not only the ¿why,¿ but the challenges, sources of data, measuring techniques, and how to construct action plans. The heart of the book is chapter eight, which treats return on investment in depth, including how to convert output data to money, and why monetary value is needed to understand problems. Intangible measures such as customer service, employee attitudes, and stress¿which drive funding and are the foundations of organizations¿and whether they could or should be converted to monetary values are the topic in chapter nine. Finally, a process for communicating ROI results (chapter ten) and a discussion of the issues surrounding the implementation and sustainability of a comprehensive evaluation system (chapter eleven) tie a nice bow on the Phillips¿ case that workplace learning and professionals can and should be able to ¿show me the money.¿ I found The Value of Learning to be an easy-to-understand and well-written roadmap for a workplace learning professional to discover the ¿what,¿ the ¿why¿ and the ¿how-to¿ in implementing ROI as a way to demonstrate the accountability and value of our programs. As they authors say, ¿organizations are moving up the value chain, away from measuring reaction and learning to measuring application, impact, and occasionally ROI¿organizations with comprehensive measurement and evaluation systems in place have enhanced their program budgets.¿