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Overview
CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYERValue Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process!
Technology industry veteran marketer, sales professional and consultant-coach,
Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I3" factors of innovation, indispensability and inspiration-and some notable ...