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William M. DwyerValueRX provides a valuable glimpse into the future of what will constitute the sustainable model for [healthcare industry] of tomorrow. As we better understand the role our people play (e.g. nursing staffs) in creating customer value, the more able we will be to direct resources and assets that produce low-error, high quality health care services. And, that matters! This book is a must read for Governance Boards that hope to lead and guide the great health institutions of today, towards sustainable business models for decades forward.
—William M. Dwyer, Divisional Vice President, Strategic Marketing, Abbott Laboratories