Values-Centered Entrepreneurs and Their Companies

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A new brand of entrepreneurs has arrived on the business scene. These entrepreneurs carry with them a whole new set of values. Their mission is to be socially responsible, protect the planet, and do the right thing for all of their stakeholders. They aim to achieve a balance between profits and one or more causes of their choosing, and view for-profit entrepreneurship as a vehicle for social change. Their approach to management questions our basic assumptions about how businesses should be run and what their role should be in society. The authors call these pioneers "values-centered" entrepreneurs.

This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises. The authors examine a group of over 40 entrepreneurial companies and how each balanced the profit objective with social responsibility in key aspects of their business operation-from their initial company formation, through growth, to exit-to build successful triple bottom-line companies. The book presents ten of the most dominant and interesting commonalities with a focus on those policies and decisions that departed from conventional business practice.

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Product Details

  • ISBN-13: 9780415997614
  • Publisher: Taylor & Francis
  • Publication date: 7/23/2010
  • Edition description: New Edition
  • Pages: 208
  • Sales rank: 1,516,365
  • Product dimensions: 6.80 (w) x 9.60 (h) x 0.50 (d)

Meet the Author

David Y Choi, Ph.D. is an Assistant Professor of Management and Entrepreneurship and an Associate Director of the Hilton Center for Entrepreneurship at Loyola Marymount University.

Edmund R. Gray is Professor of Management and Chair of the Department of Management at Loyola Marymount University.

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Table of Contents

List of Figures and Tables ix

preface and Acknowledgements xi

Part 1 Toward a New Breed of Entrepreneurs 1

1 Introduction 3

2 The Values-Centered Entrepreneur 9

Part 2 The Lessons/Guidelines 21

3 Commit to a (Meaningful) Purpose 23

4 Raise Capital with Mission in Mind: Be Strategic, Resilient, and Cautious 35

5 Hire Talented Employees with Shared Values 48|21 6 Promote Your Company's Values 58

7 Build a Cohesive, Dedicated Organization 67

8 Maximize Profits… With Some Exceptions 78

9 Minimize Your Environmental and Social Footprint 94

10 Stay With it for the Long Haul 107

11 Make Giving a Priority 117

12 Be a Role Model for Others 128

13 Concluding Thoughts 137

Part 3 Case Studies 143

Case Study 1 Gottlieb Duttweiler and Migros 145

Case Study 2 Stonyfield Farm 149

Case Study 3 King Cycle Group 159

Case Study 4 T.S. Designs, Inc. 168

Notes 176

Index 188

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