Vault Career Guide to Marketing and Brand Management

Vault Career Guide to Marketing and Brand Management

by Jennifer Goodman, John Phillips, Gabrielle Dudnyk
     
 

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This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

Overview

This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

Product Details

ISBN-13:
9781581314069
Publisher:
Vault, Inc.
Publication date:
05/25/2006
Series:
Vault Career Guide to Marketing and Brand Management Series
Pages:
128
Product dimensions:
5.90(w) x 8.80(h) x 0.40(d)

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