Velocity: The Seven New Laws for a World Gone Digital

Overview

Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.

Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the ...

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Velocity: The Seven New Laws for a World Gone Digital

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Overview

Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.

Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital.

Charged with cutting-edge content and ideas, Velocity presents the seven new laws all businesses need to face to thrive, including 'Convenient is the Enemy of Right', 'It's Easier Done Than Said' and 'Have a Purpose Larger Than Yourself'. Highly thought-provoking and utterly engaging, Velocity will turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.

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Editorial Reviews

From the Publisher
 "Compelling...apply its laws to your business to swing it back from slavish adherence to process and towards creative innovation and intuition."  —The Agency Review 

"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."  —Contagious magazine

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Product Details

  • ISBN-13: 9780091947569
  • Publisher: Random House UK
  • Publication date: 5/5/2012
  • Pages: 272
  • Sales rank: 495,514
  • Product dimensions: 6.00 (w) x 8.40 (h) x 0.70 (d)

Meet the Author

AJAZ AHMED is the founder of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more 'Agency of the Year' awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox and Heineken.

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Table of Contents

Introduction Sir Richard Branson ix

The Velocity Principles xi

The Seven Laws of Velocity 1

I A Smith & Wesson beats four aces 4

II It's easier done than said 46

III The best advertising isn't advertising 76

IV Convenient is the enemy of right 118

V Respect human nature 146

VI No good joke survives a committee of six 184

VII Have a purpose larger than yourself 210

The Velocity Index 243

Acknowledgements 245

About the authors 247

Index 249

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