- Shopping Bag ( 0 items )
Posted February 18, 2008
I enjoyed velocity and while it is written with car dealers in mind, I learned a lot about the car business and how it works. Dale obviously has tremendous experience in this field and the stories he uses to explain his position are entertaining and educational.The Internet has changed the car business forever and this book shows where it is going from here.
1 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 12, 2009
I Also Recommend:
whether you are in the biz or just starting, this book offers great insight as to how the used car industry works. You'll find great insight as to how a used car department could, and should, be run. Best book I have ordered so far as to the intricacies of the used car business. If you are in the used car business, you will see what you, or your managers, are doing wrong. In my case, it was A LOT of things...The used car business does not have to be what the majority of people conceive it to be. If you honestly want to help your clients, this book will educate you as to how to apprach each car on the lot and how to act in a consultative manner to each of your clients. Seriously.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 1, 2009
Dale Pollak is truly a visionary for auto business. His book gives you the mindset and introduces you to tools that accelerate your learning curve for inventory management and online advertising.
We spend 100% of marketing budget online and have seen increases in sales and profitability since becoming a digital dealership. Our competitors are closing their doors, laying off employees, and cutting expenses across the board. We're thriving!
Posted December 12, 2008
The ideas sound great, too bad they don't work in the real world. I should know, I read the book, tried it, and lost money by commoditizing my dealership's (former) assets. <BR/><BR/>Just another outside 'expert' formerly in the auto industry trying to sell books.
0 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 10, 2009
No text was provided for this review.