Vendere tutto ANTEPRIMA OMAGGIO: Jeff Bezos e l'era di Amazon [NOOK Book]

Overview

AMAZON.COM è nata inviando libri per posta e ha cavalcato la prima ondata dell’isteria dot-com.
Ma il suo visionario fondatore Jeff¬ Bezos non si accontentava di essere un libraio alla moda; voleva che Amazon offrisse un assortimento illimitato e una comodità senza pari, a prezzi più bassi di chiunque altro: voleva che diventasse il “negozio globale”. Per realizzare la sua grandiosa visione, ha sviluppato una cultura aziendale improntata a ...
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Vendere tutto ANTEPRIMA OMAGGIO: Jeff Bezos e l'era di Amazon

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Overview

AMAZON.COM è nata inviando libri per posta e ha cavalcato la prima ondata dell’isteria dot-com.
Ma il suo visionario fondatore Jeff¬ Bezos non si accontentava di essere un libraio alla moda; voleva che Amazon offrisse un assortimento illimitato e una comodità senza pari, a prezzi più bassi di chiunque altro: voleva che diventasse il “negozio globale”. Per realizzare la sua grandiosa visione, ha sviluppato una cultura aziendale improntata a un’ambizione sfrenata e a segreti mai rivelati.
Per la prima volta, il reporter di Bloomberg Businessweek Brad Stone intervista dipendenti ed ex dipendenti di Amazon, i familiari di Bezos, e presenta ai lettori la vera storia di Amazon, arricchita da testimonianze dirette.
Rispetto agli altri grandi innovatori della tecnologia – Jobs, Gates, Zuckerberg – Bezos è un uomo estremamente riservato. Ma la sua incessante ricerca di nuovi mercati sospinge Amazon in avventure emozionanti e rischiose, come il Kindle e il cloud computing, per trasformare il commercio come Henry Ford trasformò l’industria: con una temerarietà pari solo al suo impegno per offrire la customer experience perfetta.
Vendere tutto è la biografia completa e definitiva dell’Internet company che ha piazzato una delle prime e più grandi scommesse sul Web e che ha cambiato per sempre il nostro modo di leggere e di fare shopping. È la vera e attesissima storia dell’azienda che incarna la nostra epoca e un ritratto intimo e profondo dell’iconico imprenditore che l’ha fondata.
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Product Details

  • ISBN-13: 9788820360832
  • Publisher: Hoepli
  • Publication date: 10/21/2013
  • Language: Italian
  • Sold by: eDigita
  • Format: eBook
  • Pages: 16
  • Sales rank: 571,780
  • File size: 196 KB

Meet the Author

Brad Stone segue Amazon e la tecnologia nella Silicon Valley da quindici anni, per testate come Newsweek e il New York Times. Attualmente è senior writer di Bloomberg Businessweek e vive a San Francisco.
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 3, 2013

    Why is the Spanish book FREE?

    Why is the Spanish book FREE?

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