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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles
     

Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

4.7 3
by Frank Rowsome
 
"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on

Overview

"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

“Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service

Product Details

ISBN-13:
9780452267626
Publisher:
Penguin Publishing Group
Publication date:
09/28/1979
Edition description:
Reissue
Pages:
128
Sales rank:
493,239
Product dimensions:
5.01(w) x 7.98(h) x 0.37(d)
Age Range:
18 Years

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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles 4.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Bought this book for my husband, and he loved it!! The story of the Burma Vita company was fascinating, and the verses brought back fond memories.
key64 More than 1 year ago
Since 1974 a copy of this book has been in my home. It makes a good gift for shut-ins and those who are ill. All ages enjoy reading the verses that at one time graced the sides of our roads. Can't remember the number of copies that I've purchased but each one has given friends laughs, a look back in time and years of enjoyment.
Guest More than 1 year ago
This is the original, and by far the best written history of the legendary Burma-Shave signs that once carpeted roadside America. Written by a magazine editor and author, The Verse By The Side Of The Road is a great read and a nostalgic trip back to a simpler time in the United States. Wonderful storytelling and chronologically-organized chapers make for a great fireside or travel read.