Very Last Designer's Guide to Digital, on-Demand and Variable-Data Color Printing / Edition 1

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The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing teaches graphic designers how to design for the digital press to get the optimum print product. This concise, easy-to-understand book by industry experts David Clark and Frank J. Romano explains why digital presses do not reproduce images in the same way a conventional press does and why it is important to tailor designs specifically for the digital press in order to maximize the quality of the finished piece--whether it be an on-demand textbook, a series of personalized brochures, or a variable-data direct-mail marketing piece. The full spectrum of design issues are explored, including choice of file format, typeface, image, and paper; workflow; page layout; stripping; and imposition databases; preflighting; and more. A section on color issues addressing color correction, conversion, matching, and management rounds out the comprehensive nature of this important guide.
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Editorial Reviews

From The Critics
Very Last Designer's Guide To Digital, On-Demand And Variable-Data Color Printing is an invaluable, practical, "user friendly" handbook which teaches graphic designers how to design for the digital press to achieve optimum results, providing an easily-understood guide which explores differences between design production and digital translations. Chapters cover image creation, editing, and overcoming basic problems.
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Product Details

  • ISBN-13: 9780883623015
  • Publisher: GATFPress
  • Publication date: 10/1/1996
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 88

Table of Contents

Printing Issues
Digital Printing vs. Conventional Printing
Spots, Dots, and Pixels
Variable Printing Hardware
Image Issues
Color Issues
Paper Issues
Typography and Text Issues
Variable-Data Workflow Issues
Database Issues
Preflighting Issues
Design Issues
Format Issues
Desktop Applications
Variable-Data Success Stories
The Ten Rules for Digital Printing Design
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