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With the ultimate question of why studying the world of international business is important to you as an individual, George Cairnes and Martyna Silwa present an astute, conversational, and stimulating exploration of contemporary international business.
With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture. This short book looks at a very big and interesting field with humor and insightfulness.
It will appeal to all those interested in international business, either at a specific level, or as a lively run through of the critical themes.
PART ONE: THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL BUSINESS
Classical and Neo-Classical Theories of International Trade
20th Century Developments in Trade Theories and IB Practice
Investment Theories of International Business
PART TWO: ACTORS IN INTERNATIONAL BUSINESS
Institutions of International Business
The International Business Organization
PART THREE: MANAGING IN THE INTERNATIONAL BUSINESS ENVIRONMENT
Delivering Goods and Services
Finance, Accounting and Governance
Managing People in the International Arena