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Vest Pocket Marketer
     

Vest Pocket Marketer

by Hiam
 
For every marketing and sales executive, a portable source of today's top techniques---plus blueprints to tomorrow's hot techniques---from industry innovators. Puts at your fingertips over 120 sophisticated tools for: Strategy & Planning; Product Development & Introduction; Sales & Sales Management; Advertising & Promotion; Direct Marketing; Market Research & Analysis

Overview

For every marketing and sales executive, a portable source of today's top techniques---plus blueprints to tomorrow's hot techniques---from industry innovators. Puts at your fingertips over 120 sophisticated tools for: Strategy & Planning; Product Development & Introduction; Sales & Sales Management; Advertising & Promotion; Direct Marketing; Market Research & Analysis; Marketing management.

Product Details

ISBN-13:
9780139323027
Publisher:
Prentice Hall Press
Publication date:
07/22/1991
Pages:
522
Product dimensions:
7.00(w) x 5.00(h) x 1.00(d)

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