Video Basics / Edition 7

by Herbert Zettl

Overview

Meeting the instructor's needs for a briefer book, this text distills video basics so that they can be covered in a single term. The book moves students from video concepts and processes to production tools and techniques, and finally, to the production environment (studio or field, inside or outside) and its effects. A more conceptual framework leads the student from the idea (what to create) to the image (how to create) on video.

Product Details

ISBN-13:	9781111344467
Publisher:	Cengage Learning
Publication date:	01/01/2012
Edition description:	Older Edition
Pages:	448
Product dimensions:	7.90(w) x 9.90(h) x 0.60(d)

About the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver and Gold Circles of the National Academy of Television Arts and Sciences (NATAS), Northern California, and received their highest honor, the Governors Award, which includes an Emmy. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM — Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

Table of Contents

PART ONE: PRODUCTION PROCESSES AND PEOPLE. 1. THE PRODUCTION PROCESS. The Effect-to-Cause Production Model. Generating Ideas. 2.THE PRODUCTION TEAM: WHO DOES WHAT WHEN? Team Members. Passing the Buck. Taking and Sharing Responsibility. Production Schedule. PART TWO: IMAGE CREATION AND CONTROL. 3. DIGITAL VIDEO. Basic Image Formation. Primary Colors of Video. What is Digital? Why Digital? 4. THE VIDEO CAMERA. Basic Camera Function and Elements. Types of Cameras. 5. LOOKING THROUGH THE VIEWFINDER. Framing a Shot. Manipulating Picture Depth. Controlling Camera and Object Motion. 6. OPERATING THE CAMERA. Basic Camera Movements. Camera Mounts and How to Use Them. Operational Features. General Guidelines. 7. LIGHT, COLOR, LIGHTING. Light. Shadows. Color. Lighting Instruments. Lighting Techniques. 8. AUDIO AND SOUND CONTROL. Sound Pickup Principle. Microphones. Sound Control. Sound Recording. Synthesized Sound. Sound Aesthetics. 9. VISUAL EFFECTS. Standard Electronic Video Effects. Digital Effects. PART THREE: VIDEO RECORDING, SWITCHING, AND EDITING. 10. VIDEO RECORDING. Videotape Recording Systems. Videotape-Recording Process. Nonlinear Storage Systems. Use of Video Recording. 11. SWITCHING AND POSTPRODUCTION EDITING. Switching, or Instantaneous Editing. Postproduction Editing. 12. EDITING PRINCIPLES. Editing Purpose. Editing Functions. Aesthetics Principles of Continuity Editing. Aesthetics of Complexity Editing. PART FOUR: TALENT AND THE PRODUCTION ENVIRONMENT. 13. TALENT, CLOTHING, AND MAKEUP. Performing Techniques. Acting Techniques. Auditions. Clothing. Makeup. 14. PRODUCTION ENVIRONMENT: THE STUDIO. The Video Production Studio. The Studio Control Room. MasterControl. Studio Support Areas. Scenery, Properties, and Set Dressings. Set Design. 15. FIELD PRODUCTION AND SYNTHETIC ENVIRONMENTS. Electronic News Gathering. Electronic Field Production. Big Remotes. Synthetic Environments. Epilogue. Selected Readings. Glossary. Index. Photo Credits.

Editorial Reviews

A text for a one-semester course for beginning students in video production. Material moves from idea and production processes to tools and techniques necessary to bring about the production, and then to the production environment and talent. Sections cover production processes, analog and digital image creation, video recording and editing, and studio and field production environments, with discussion of synthetic video and multimedia. Includes key terms and concepts and b&w photos. Zettl is professor emeritus of broadcast and electronic communication arts at San Francisco State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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