Video Basics / Edition 7

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Overview

Herbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video.

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Editorial Reviews

Booknews
A text for a one-semester course for beginning students in video production. Material moves from idea and production processes to tools and techniques necessary to bring about the production, and then to the production environment and talent. Sections cover production processes, analog and digital image creation, video recording and editing, and studio and field production environments, with discussion of synthetic video and multimedia. Includes key terms and concepts and b&w photos. Zettl is professor emeritus of broadcast and electronic communication arts at San Francisco State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781111344467
  • Publisher: Cengage Learning
  • Publication date: 1/1/2012
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 448
  • Sales rank: 318,720
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.60 (d)

Meet the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at San Francisco State University, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl has authored VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0, published by Wadsworth Cengage, a part of Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

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Table of Contents

Part I: PRODUCTION: PROCESSES AND PEOPLE. 1. Production Process. 2. Production Team: Who Does What When? Part II: IMAGE CREATION: DIGITAL VIDEO AND CAMERA. 3. Image Formation and Digital Video. 4. Video Camera. 5. Operating the Camera. 6. Looking Through the Viewfinder. Part III: IMAGE CREATION: SOUND, LIGHT, GRAPHICS, AND EFFECTS. 7. Audio and Sound Control. 8. Light, Color, and Lighting. 9. Graphics and Effects. Part IV: IMAGE CONTROL: SWITCHING, RECORDING, AND EDITING. 10. Switcher and Switching. 11. Video Recording. 12. Postproduction: Linear and Nonlinear Editing. 13. Editing Principles. Part V: PRODUCTION ENVIRONMENT: STUDIO, FIELD, AND SYNTHETIC. 14. Production Environment: Studio. 15. Production Environment: Field, and Synthetic. Part VI: PRODUCTION CONTROL: TALENT AND DIRECTING. 16. Talent, Clothing, and Makeup. 17. Putting It All Together: Directing.

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