Video Basics / Edition 1

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Meeting the instructor's needs for a briefer book, this text distills video basics so that they can be covered in a single term. The book moves students from video concepts and processes to production tools and techniques, and finally, to the production environment (studio or field, inside or outside) and its effects. A more conceptual framework leads the student from the idea (what to create) to the image (how to create) on video.
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Editorial Reviews

A text for a one-semester course for beginning students in video production. Material moves from idea and production processes to tools and techniques necessary to bring about the production, and then to the production environment and talent. Sections cover production processes, analog and digital image creation, video recording and editing, and studio and field production environments, with discussion of synthetic video and multimedia. Includes key terms and concepts and b&w photos. Zettl is professor emeritus of broadcast and electronic communication arts at San Francisco State University. Annotation c. Book News, Inc., Portland, OR (
A text for beginning video production students, featuring chapter summaries, key concepts, excellent diagrams, and b&w photos of male and female students of all ages and backgrounds using equipment. Part I looks at production processes and people and how to generate ideas, and Part II deals with tools for creating video images and sound. Part III concentrates on devices and processes of video recording and editing, and Part IV discusses talent and the studio and field production environments. This second edition incorporates material on digital processes. A CD-ROM is available. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780534247867
  • Publisher: Wadsworth
  • Publication date: 12/28/1994
  • Format: Mass Market Paperback
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 382
  • Product dimensions: 7.98 (w) x 9.94 (h) x 0.56 (d)

Meet the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at San Francisco State University, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl has authored VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0, published by Wadsworth Cengage, a part of Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.
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Table of Contents

PART ONE: PRODUCTION PROCESSES AND PEOPLE. 1. THE PRODUCTION PROCESS. The Effect-to-Cause Production Model. Generating Ideas. 2.THE PRODUCTION TEAM: WHO DOES WHAT WHEN? Team Members. Passing the Buck. Taking and Sharing Responsibility. Production Schedule. PART TWO: IMAGE CREATION AND CONTROL. 3. DIGITAL VIDEO. Basic Image Formation. Primary Colors of Video. What is Digital? Why Digital? 4. THE VIDEO CAMERA. Basic Camera Function and Elements. Types of Cameras. 5. LOOKING THROUGH THE VIEWFINDER. Framing a Shot. Manipulating Picture Depth. Controlling Camera and Object Motion. 6. OPERATING THE CAMERA. Basic Camera Movements. Camera Mounts and How to Use Them. Operational Features. General Guidelines. 7. LIGHT, COLOR, LIGHTING. Light. Shadows. Color. Lighting Instruments. Lighting Techniques. 8. AUDIO AND SOUND CONTROL. Sound Pickup Principle. Microphones. Sound Control. Sound Recording. Synthesized Sound. Sound Aesthetics. 9. VISUAL EFFECTS. Standard Electronic Video Effects. Digital Effects. PART THREE: VIDEO RECORDING, SWITCHING, AND EDITING. 10. VIDEO RECORDING. Videotape Recording Systems. Videotape-Recording Process. Nonlinear Storage Systems. Use of Video Recording. 11. SWITCHING AND POSTPRODUCTION EDITING. Switching, or Instantaneous Editing. Postproduction Editing. 12. EDITING PRINCIPLES. Editing Purpose. Editing Functions. Aesthetics Principles of Continuity Editing. Aesthetics of Complexity Editing. PART FOUR: TALENT AND THE PRODUCTION ENVIRONMENT. 13. TALENT, CLOTHING, AND MAKEUP. Performing Techniques. Acting Techniques. Auditions. Clothing. Makeup. 14. PRODUCTION ENVIRONMENT: THE STUDIO. The Video Production Studio. The Studio Control Room. MasterControl. Studio Support Areas. Scenery, Properties, and Set Dressings. Set Design. 15. FIELD PRODUCTION AND SYNTHETIC ENVIRONMENTS. Electronic News Gathering. Electronic Field Production. Big Remotes. Synthetic Environments. Epilogue. Selected Readings. Glossary. Index. Photo Credits.
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