Video Marketing For Dummies

( 1 )

Overview

Savvy advice for adding video to your marketing plan

Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it up online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and ...

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Video Marketing For Dummies

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Overview

Savvy advice for adding video to your marketing plan

Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it up online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges.

  • Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline
  • Covers the necessary steps for creating the video, from scripting to shooting to editing
  • Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience
  • Details the new frontiers of video marketing including mobile video and measuring results

Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.

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  • Video Marketing For Dummies
    Video Marketing For Dummies  

Product Details

  • ISBN-13: 9781118188767
  • Publisher: Wiley
  • Publication date: 5/8/2012
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 408
  • Sales rank: 788,196
  • Product dimensions: 7.38 (w) x 9.04 (h) x 0.90 (d)

Interviews & Essays

Top 10 Marketing Video Tips

1. Script with brevity, humor and impact. Don't be boring!
2. Make emotional connections with your viewers through storytelling.
3. Use several videos of different lengths and purpose to engage your community. One is not enough.
4. Make videos The Awesome Experience — the convergence of need, entertainment and the unexpected.
5. Get other people involved and have fun with the production. You're making movies, darn it!
6. Use the bells and whistles in editing programs to make it amazing.
7. Beware of ownership and copyright infringement issues.
8. Be objective about your videos. Just because you like it doesn't mean prospects will.
9. Target your promotion for ROI not just views. Adjust constantly based on your analytics.
10. Maximize your Search Engine Optimization (SEO) for videos in your titles, tags and descriptions.

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