Video Marketing for Libraries: A Practical Guide for Librarians

by Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci

Overview

Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.

You can increase awareness of your library’s resources&services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact.

This book will guide you through:

gaining internal supportcrafting a clear messagebuilding the library’s audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools&animation softwareand assessing the efforts

Product Details

ISBN-13:	9781442269507
Publisher:	Bloomsbury Publishing
Publication date:	08/01/2017
Series:	Practical Guides for Librarians , #33
Sold by:	Barnes & Noble
Format:	eBook
Pages:	194
File size:	8 MB

About the Author

Heather A. Dalal is Assistant Professor/Instruction&Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Robin O’Hanlon, MIS is the Assistant Library Director, Outreach&Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

Karen L. Yacobucci has a Master’s degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library’s marketing strategy.

Table of Contents

Chapter 1. Getting Started: Video Marketing and Your Library
Chapter 2. Understanding Best Practices
Chapter 3. Translating Your Message Into a Marketing Video
Chapter 4. Planning is Everything: Understanding Pre-production
Chapter 5. Action! Nailing Production
Chapter 6. That’s a Wrap: Mastering Post-production
Chapter 7. Animated Video as an Alternative to Traditional Video Production
Chapter 8. Video by the Book: Considerations for Users with Disabilities
Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos
Chapter 10. Was It Worth It? Measuring Impact

Editorial Reviews

There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks.

Marketing Library Services

Dalal, Robin O’Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections.

Booklist

This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process – they get the need to market the videos themselves, and to measure the impact of what they’ve created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing.

Ned Potter

Dalal, Robin O’Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections.

Booklist