Video Marketing Pioneers: How America’s Most Skilled, Most Inspired, Online Video Advertising Creators are Transforming the YouTube Landscape [NOOK Book]

Overview

This groundbreaking research and analysis organized by Randy Berry represents a significant contribution to the emerging field of Internet Marketing. This work should serve as a tertiary resource for marketers seeking to add value to their websites by providing entertaining and informative content promoting products and services. Contemporary video consumption online clearly demonstrates the utility of this form of website content as a viable Internet Marketing tactic. This compilation demonstrates that as ...
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Video Marketing Pioneers: How America’s Most Skilled, Most Inspired, Online Video Advertising Creators are Transforming the YouTube Landscape

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Overview

This groundbreaking research and analysis organized by Randy Berry represents a significant contribution to the emerging field of Internet Marketing. This work should serve as a tertiary resource for marketers seeking to add value to their websites by providing entertaining and informative content promoting products and services. Contemporary video consumption online clearly demonstrates the utility of this form of website content as a viable Internet Marketing tactic. This compilation demonstrates that as marketing tools, online video presents information while providing entertainment and establishing a sense of community. This contribution sets precedent for future research and serves as a significant resource for marketers seeking to apply videos as an element of a profitable Internet Marketing strategy.
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Product Details

  • BN ID: 2940011895630
  • Publisher: Wise Media Group
  • Publication date: 11/13/2010
  • Series: 50 interviews , #7
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 264 KB

Meet the Author

Computer chip designer, industrial sales representative and online network marketer, Randy’s careers have all been about high-performance. Randy once suffered from terrible camera shyness which he overcame by participating in a 90-Day Marketing Challenge and producing a series of awkward videos where he appeared on camera - sometimes with his dog Stanley - to reveal his life’s truths.

Randy and his wife have lived in California, Minnesota, Massachusetts, New Hampshire and Colorado and have many stories to share in subsequent volumes of this book.
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Sort by: Showing 1 Customer Reviews
  • Posted June 26, 2012

    Great Advice from Proven Winners

    I loved this book! As an owner of my own internet company, I often find myself under-informed and overwhelmed at the idea of creating a video campaign for our products. With so many differing techniques and strategies it's hard to know where to start. This book and these interviews were like welcomed consultations with video professionals. I found myself jotting down ideas and philosophies that worked for others so I could try them on my own products. What most readers will find the most useful is the wide range of personalities and approaches to video creation and success. We're still working out our strategy for video promotion and this book is vital to our process.

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